Apparently “the engaged university” does not cut it anymore and this could be the first step to beginning a search for a new slogan…
The total amount of management consulting fees we are paying is amazing (see the link below). We seem to be hiring people without vision and management skills at different levels who need an army of administrative staff to
help them do/define what they should have known before they took the offer.
__________________
Behraad Bahreyni, PhD, PEng
Associate Professor, School of Mechatronic Systems Engineering
Associate Member, School of Engineering Science
SFU Simon Fraser University
MSE 4176, 250-13450 102nd Ave
Surrey, BC, CANADA V3T 0A3
Tel: +1 (778) 782-8694 Fax: +1 (778) 782-7514 Web:
http://sense.fas.sfu.ca/
From: Nilima Nigam <nigam@math.sfu.ca>
Sent: June 13, 2022 6:05 PM
To: Cynthia Patton <cindy_patton@sfu.ca>
Cc: Ronda Arab <ronda_arab@sfu.ca>; academic-discussion (academic-discussion@sfu.ca) <academic-discussion@sfu.ca>
Subject: Re: We need your feedback! Take the SFU brand reputation survey.
I (mercifully) did not receive the survey. I note the survey is conducted by Academica Group.
For reference: According to the 2021 SFU Statement of Financial Information, the university paid the Academica Group Inc $52,951. This is the latest information I can find.
If the survey is substandard, a pointed question to SFU Comm/Mar (or Mar/Comm?) may be in order.
Lame doesn't even begin to cover it.
And the survey itself would get an F in any research design course.
Anyone else struck by how lame this survey is?
Ronda
Dr. Ronda Arab
Associate Professor of English
Simon Fraser University
pronouns: she/her
From: SFU Communications & Marketing <comms_marketing@sfu.ca>
Sent: 13 June 2022 13:25
To: Ronda Arab
Subject: We need your feedback! Take the SFU brand reputation survey.
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As an important member of the SFU community, you’re invited to participate in a short survey about SFU’s brand position and reputation.
Your feedback contributes to building a strong brand that will help shape SFU’s future.
The survey will take 8 – 10 minutes to complete and will be available until June 26, 2022.
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Your participation in this study is voluntary and your responses will be kept confidential. This survey is being conducted by Academica
Group on behalf of SFU. No information that could personally identify you will be disclosed to Academica Group. The information obtained from your participation in this study will be used strictly for research purposes. Data will only be reported upon in aggregate.
If you have any technical difficulties or questions about the study, please contact Academica Group at
surveys@academicagroup.com.
Thank you in advance for your participation!
Sincerely,
SFU Communications & Marketing
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