Simon Fraser University
Engaging the World

Course Outlines

Fall 2019 - BUS 754 G100

Marketing Tech-based Products and Services (4)

Class Number: 4997

Delivery Method: In Person

Overview

  • Course Times + Location:

    Sep 9, 2019: Mon, 6:00–9:30 p.m.
    Location: TBA

    Sep 23 – Oct 3, 2019: Mon, Thu, 6:00–9:30 p.m.
    Location: TBA

    Oct 7, 2019: Mon, 6:00–9:30 p.m.
    Location: TBA

    Oct 21, 2019: Mon, 6:00–9:30 p.m.
    Location: TBA

    Nov 4, 2019: Mon, 6:00–9:30 p.m.
    Location: TBA

    Nov 18 – Dec 2, 2019: Mon, 6:00–9:30 p.m.
    Location: TBA

Description

CALENDAR DESCRIPTION:

What differentiates high-tech markets from more traditional ones is the environment of shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets. Students who have taken BUS 556 may not take this course for further credit.

Graduate Studies Notes:

Important dates and deadlines for graduate students are found here: http://www.sfu.ca/dean-gradstudies/current/important_dates/guidelines.html. The deadline to drop a course with a 100% refund is the end of week 2. The deadline to drop with no notation on your transcript is the end of week 3.

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS