Fall 2020 - CA 381 E100

Thriving as a Cultural Entrepreneur (3)

Class Number: 7713

Delivery Method: Remote


  • Course Times + Location:

    Sep 9 – Dec 8, 2020: Wed, 5:30–8:20 p.m.

  • Prerequisites:

    45 units.



Focus on skills and knowledge required to thrive as a creator/entrepreneur in contemporary society. Exploration of the life cycle of various creative enterprises and the development of a personal plan to realize the student's goals. Additional topics to include an introduction to strategic and financial planning, brand development, contracts and business culture. Students with credit for FPA 381 may not take this course for further credit.


The course will focus on the skills, knowledge, perspectives necessary to thrive as a creative entrepreneur. The arc of the course will illuminate the life cycle of creative enterprises and provide an entrepreneurial "toolbox" directed towards strategic planning, business modeling, leadership skills, raising money, creating profile and brand, building the culture of the business, as well as addressing a wide variety of legal and financial management issues.

The course is tailored to those who are curious, collaborative, and rigorous in their thinking. It is ​ideal ​for students who wish to actualize their creative vision and practice with integrity, best practice and value-driven purpose. Students will emerge from the course with a working methodology, real world knowledge, and an inspired sense of strategic direction and vision for achieving their creative goals and future endeavors.

The methodology of the course will include lectures, case studies, group discussions, collaborative exercises, student led presentations and experiential learning opportunities. Students will be provided opportunities to engage with invited experts and leaders from the cultural sector.


By the end of the course it is expected that students will have made progress on their personal and entrepreneurial vision with a real-world understanding in these key areas:

a) the power of an articulated “why” and defined set of personal values;
b) a suite of entrepreneurial skills, perspectives, and analytical tools;
c) how to model a successful enterprise and personal practice.


  • Attendance 10%
  • Participation (in-class, Canvas, etc) 30%
  • Group Project 20%
  • Final Project (Oral, Written, Budget) 40%


The course will be taught using Zoom and students will be required to participate using audio and video. Homework and assignments will be managed through Canvas.




The instructors have developed this course to reflect their varied knowledge and experiences, as well as the inspiring examples of colleagues and leaders in the field. The spirit and design of the course builds upon the work set out by the class’ founding instructor, Howard Jang.


Bradt, G., Check, J., & Pedraza, J. (2016) ​The New Leader’s 100-Day Action Plan: How to Take Charge, Build or Merge Your Team, and Get Immediate Results​ (Fourth Edition). John Wiley & Sons, Inc.
ISBN: 9781119223238


  • Ferris, T. (2017) ​Tribe of Mentors, Short Life Advice From The Best In The World​. Houghton Mifflin Harcourt.
  • Parker, P. (2018) ​The Art of Gathering: How We Meet and Why It Matters​. Riverhead Books.
  • Osterwalder, A., Pigneur, Y. (2010). ​Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.​ John Wiley & Sons, Inc.
  • Scott, K. (2017) ​RADICAL CANDOR Be a Kick-Ass Boss Without Losing Your Humanity.​ St. Martin’s Press.
  • Stevens, S. K. (2008) ​Lifecycles: Stage-Based Wisdom for Nonprofit Capacity​ (Second Edition). Stagewise Enterprises Inc.
  • Wilson-Raybould, J. (2019) ​FROM WHERE I STAND Rebuilding Indigenous Nations for a Stronger Canada.​ Purich Books.

Registrar Notes:


SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html


Teaching at SFU in fall 2020 will be conducted primarily through remote methods. There will be in-person course components in a few exceptional cases where this is fundamental to the educational goals of the course. Such course components will be clearly identified at registration, as will course components that will be “live” (synchronous) vs. at your own pace (asynchronous). Enrollment acknowledges that remote study may entail different modes of learning, interaction with your instructor, and ways of getting feedback on your work than may be the case for in-person classes. To ensure you can access all course materials, we recommend you have access to a computer with a microphone and camera, and the internet. In some cases your instructor may use Zoom or other means requiring a camera and microphone to invigilate exams. If proctoring software will be used, this will be confirmed in the first week of class.

Students with hidden or visible disabilities who believe they may need class or exam accommodations, including in the current context of remote learning, are encouraged to register with the SFU Centre for Accessible Learning (caladmin@sfu.ca or 778-782-3112).