Spring 2023 - BUS 726 G100

Business Innovation and Creativity (2)

Class Number: 7372

Delivery Method: In Person


  • Course Times + Location:

    Fr 9:30 AM – 5:30 PM
    Location: TBA

    9:30 AM – 5:20 PM
    SRYC 3170, Surrey

    9:30 AM – 5:20 PM
    SRYC 3170, Surrey



Explores the process of innovation. Students will use tools developed for the purpose of understanding customers' experience with products and services, such as the customer's "journey" and the stakeholders involved. They will learn to frame business issues in terms of the customer's perspective, how customers' experience can be understood through observational research, and how solutions can be developed through structured creative thinking.



Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Graduate Studies Notes:

Important dates and deadlines for graduate students are found here: http://www.sfu.ca/dean-gradstudies/current/important_dates/guidelines.html. The deadline to drop a course with a 100% refund is the end of week 2. The deadline to drop with no notation on your transcript is the end of week 3.

Registrar Notes:


SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html