Please note:
To view the Spring 2024 Academic Calendar, go to www.sfu.ca/students/calendar/2024/spring.html.
Online Marketing for Publishers PUB 655 (4)
Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting.