Strategic Brand Management BUS 455 (3)

Designed for students seeking a position in brand management, topics include defining the role of the brand manager; understanding the importance of strategic branding for businesses; developing and maintaining brand equity and loyalty; understanding the role branding places in product lifecycles (PLC); building visibility through strategic branding; competitor analysis; pricing methods and the 4Ps. Prerequisite: BUS 343 and BUS 360W, both with a minimum grade of C-; 60 units.