Shiva Roofigari

OFFICER, EVENTS, COMMUNICATIONS, MARKETING

Areas of Focus: Events, Communications, Engagement Strategy
Pronouns:
 she/her
Email: sroofiga@sfu.ca

Shiva is a creative marketing and communications professional with years of experience in developing strategic campaigns, managing social media, and creating impactful visuals and digital content.

She holds a Bachelor of Arts in Interactive Arts and Technology from Simon Fraser University, where she developed a strong foundation in UX and web design that informs her holistic approach to creative initiatives. She has worked across non-profit, educational and community sectors, leading projects that highlight stories of impact and deepen community engagement.

Shiva recently joined the Centre, where she supports the team in developing communications and marketing materials and coordinating events that amplify the Centre’s work. She contributes to newsletters, videos, digital campaigns and other creative projects, with the goal of ensuring communications that not only inform but also engage, reflecting the openness and connection at the heart of dialogue.

WHAT IS YOUR ROLE AT THE CENTRE FOR DIALOGUE?

I recently joined the Centre, where I support the team in developing communications and marketing materials and coordinating events that showcase and amplify the work across our initiatives. This includes contributing to newsletters, videos, digital campaigns, and other creative projects. My goal is to ensure our communications not only inform but also engage, reflecting the openness and connection that dialogue makes possible.

WHAT DOES DIALOGUE MEAN TO YOU?

To me, dialogue is about creating a space where people can share openly without fear of judgment, a space where no one is told they’re right or wrong, and everyone’s perspective is valued. I’ve noticed in my own community that these spaces are often missing, and many people don’t get the chance to be heard. That’s why I make an effort to create that space myself, whether it’s with friends, family, or at gatherings I participate in, encouraging people to share their ideas and perspectives.

WHAT IS A COMMON ASSUMPTION YOU'D LIKE TO DEMYSTIFY?

I think a common assumption is that dialogue only happens in formal settings or structured conversations. In reality, dialogue can happen in the smallest everyday moments like when we pause to listen, when we ask a question with genuine curiosity, or when we make space for someone else’s experience. Those moments of openness are just as powerful and can build the foundation for larger, transformative conversations.