Build Your Audience

Learn how to gain followers and how to engage with your audience in general and during a crisis.

Social Media in a Crisis

Social media can be a very effective tool in an emergency or crisis. This could include dangerous weather conditions, an active threat on campus, or a natural disaster. 

In the event of a crisis:

  1. Stop tweeting regular news items and turn off any scheduled tweets
  2. Follow SFU’s main social media accounts and the SFU Communicators Teams channel for information on what to share on faculty and departmental accounts
  3. Retweet or directly quote tweets and posts from the main account verbatim. Any information on a situation being pushed out by the @SFU Twitter account or Facebook page originates with SFU Communications & Marketing and may be considered official public information.
  4. Don’t retweet or share information from unofficial or unverified sources, including media