DLOG755
Strategies and Tools for Online Engagement
The complexity and growing polarization of digital spaces makes intentional, well‑designed online engagement more important than ever. In this course, you’ll learn practical techniques to engage participants in productive digital conversations, facilitate meaningful online discussions, and analyze participant input. You’ll also explore how the digital divide affects Canadians and develop inclusive, equity- focused responses. Finally, you’ll consider the impact and opportunities of Artificial Intelligence on engagement practices. You’ll leave equipped with the skills to design and lead effective online engagement that supports better outcomes for your work and the communities you serve.
This course was formerly called Social Media and Online Engagement.
Overview
Location: Online
Duration: 2 days
Tuition: $595
Can be applied to:
Dialogue and Civic Engagement Certificate
Upcoming Offerings
Register for a course at any time, with the option to apply to a program later.
- Thu, Dec 3, 9:00 a.m. - 4:30 p.m. Pacific Time (virtual class)
- Fri, Dec 4, 9:00 a.m. - 4:30 p.m. Pacific Time (virtual class)
What you will learn
After completing this course, you’ll be able to do the following:
- Define objectives for your online engagement strategies
- Use digital engagement tools, including social media and other online platforms, to create content and interactions that drive participation
- Describe qualities of effective online facilitation
- Define best practices for high-quality digital engagement user experiences
- Identify barriers to inclusive digital participation and explore approaches to increase equity and inclusion
- Evaluate how Artificial Intelligence might support or disrupt your digital engagement strategies
- Craft a basic online strategy to engage people at various depths of involvement and stages of the project
How you will learn and be evaluated
- Advance readings
- Assignments to be completed outside of scheduled class times
- Class discussion and participation
- Case studies
- Lectures
You will be evaluated on:
- Class participation
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.