Writing and Editing for the Web

Creating web content is not the same as creating content for print media. Effective web content requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read and interact with web copy.

This course will introduce you to a range of skills that interactive writers and editors need, including web writing and editing best practices, keyword research and search engine optimization, information architecture, social media tools, and adapting print materials for the web.

Throughout this course you will learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required for this course.

The final assignment for this course is due one week after the course ends.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - - TBD $555.00 20 Register
Online - - TBD $555.00 30 -

Instructional hours: 15

Schedule clarification: Online courses begin on the first date listed and end six days after the last date listed. The interim dates/times are not your actual online class times.

What will I learn?

By the end of the course, you will be able to do the following:

  • Describe the difference between print and web copy requirements
  • Research, select and apply appropriate keywords
  • Optimize web copy for search engines
  • Write and edit web articles and web page copy

How will I learn?

  • Readings
  • Discussions
  • Group work
  • Assignments

How will I be evaluated?

Your grade will be based on the following:

  • Participation in discussions
  • Assignments

The final assignment is due seven days after the course ends.

Textbooks and learning materials

We will provide all course materials and reference links online.

Hardware and software requirements

We deliver this course using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See Online Programs and Courses for helpful videos and additional information.

English language requirements

To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:

  • Overall band score minimum 6.5
  • No band below 6.0
  • Writing band score minimum 8.0

Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.

If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.

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