Writing and Editing for the Web
Creating web content is different than the materials we develop for print. In today's digital world, we communicate to multiple audiences using a variety of screens that pull information from the web. Effective web content requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read and interact with web copy.
This course will introduce you to a range of skills that interactive writers and editors need, including audience development, keyword research and search engine optimization, web writing for formats including blog posts, brand storytelling through web copy or multimedia, editing best practices, and analyzing effective web content.
Throughout this course you will learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required.
The final assignment for this course is due one week after the course ends.
Instructional hours: 15
Register for a course at any time, with the option to apply to a program later.
- Wed, May 31 (self-paced all week)
- Wed, Jun 7 (self-paced all week)
- Wed, Jun 14 (self-paced all week)
- Wed, Jun 21 (self-paced all week)
- Wed, Jun 28 (self-paced all week)
- Wed, Sep 20 (self-paced all week)
- Wed, Sep 27 (self-paced all week)
- Wed, Oct 4 (self-paced all week)
- Wed, Oct 11 (self-paced all week)
- Wed, Oct 18 (self-paced all week)
What you will learn
At the end of the course, you will be able to do the following:
- Define the role of the web writer/editor in a communications and web design team
- Prepare an audience profile for specific types of web content
- Research, select and apply appropriate keywords
- Optimize web copy for search engines
- Write content for the web in several forms, including blog posts, brand copy, micro copy for visuals
- Revise web content using best editing practices
- Identify key benchmarks to assess effective web content
How you will learn and be evaluated
Prepare to spend 6–10 hours per week on coursework, including:
- Weekly course modules accessed through Canvas
- Class discussions through online forums
- Independent assignments
- Individual consultation
You will be evaluated on:
- Participation in discussions
- Assignments (final assignment due 1 week after course ends)
No textbook is required. We will provide all course materials online.
The Chicago Manual of Style, 17th Edition. University of Chicago Press, 2017. ISBN 978-0226287058
Note: Courses use the author-date style from the Chicago/Turabian (17th ed.) citation guide.
Once you begin the course you’ll be sent SFU library access information for this text. Alternatively, you may wish to access a 30-day free trial of the online version of Chicago Manual of Style.
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English language requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.