Writing and Editing for the Web

Creating web content is different than the materials we develop for print. In today's digital world, we communicate to multiple audiences using a variety of screens that pull information from the web. Effective web content requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read and interact with web copy.

This course will introduce you to a range of skills that interactive writers and editors need, including audience development, keyword research and search engine optimization, web writing for formats including blog posts, brand storytelling through web copy or multimedia, editing best practices, and analyzing effective web content.

Throughout this course you will learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required.

The final assignment for this course is due one week after the course ends.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Natasha Netschay Davies $555.00 26 Register
Online - - TBD $555.00 30 Register
Online - - TBD $555.00 30 Register
Online - - TBD $555.00 30 Register
Online - - TBD $555.00 30 Register

Instructional hours: 15

Schedule clarification: This course begins on the first date listed and ends six days after the last date listed. Between those times, you work at your own pace within the timelines set by the instructor.

What will I learn?

By the end of the course, you will be able to do the following:

  • Define the role of the web writer/editor in a communications and web design team
  • Prepare an audience profile for specific types of web content
  • Research, select and apply appropriate keywords
  • Optimize web copy for search engines
  • Write content for the web in several forms, including blog posts, brand copy, micro copy for visuals
  • Revise web content using best editing practices
  • Identify key benchmarks to assess effective web content

How will I learn?

Prepare to spend six to 10 hours per week on coursework, including:

  • Weekly course modules accessed through Canvas
  • Readings
  • Online discussions
  • Assignments

Course materials will be available 24/7, and assignment deadlines will be posted well in advance, allowing you to set your own pace for learning.

How will I be evaluated?

  • Participation in discussions
  • Assignments (final assignment due one week after course ends)

Textbooks and learning materials

Recommended text:

The Chicago Manual of Style, 16th ed, (or later): 2010. University of Chicago Press. ISBN 978-0226104201

Once you begin the course you'll be sent SFU library access information for this text. Alternatively, you may wish to download a 30-day free trial of the online version of Chicago Manual of Style

We will provide all other course materials online.

Hardware and software requirements

  • Microsoft Word (2010 or newer) and being comfortable with Track Changes function

We deliver this course using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See About Online Learning for helpful videos and additional information.

English language requirements

To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:

  • Overall band score minimum 6.5
  • No band below 6.0
  • Writing band score minimum 8.0

Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.

If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.

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