Creating web content is not the same as creating content for print media. Effective web content requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read and interact with web copy.
This course will introduce you to a range of skills that interactive writers and editors need, including web writing and editing Best Practices, keyword research and search engine optimization, information architecture, Web 2.0 and social media tools, and adapting print materials for the web.
Throughout this course you will learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required for this course.