Creating web content is different than the materials we develop for print. In today’s digital world, we communicate to multiple audiences using a variety of screens that pull information from the Web. Effective web content requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read and interact with web copy.
This course will introduce you to a range of skills that interactive writers and editors need, including audience development, keyword research and search engine optimization, web writing for formats including blog posts, brand storytelling through web copy or multimedia, editing best practices, and analyzing effective web content.
Throughout this course you will learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required for this course.
The final assignment for this course is due one week after the course ends.