Writing and Editing for the Web

Creating web content is not the same as creating content for print media. Effective web content requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read and interact with web copy.

This course will introduce you to a range of skills that interactive writers and editors need, including web writing and editing Best Practices, keyword research and search engine optimization, information architecture, Web 2.0 and social media tools, and adapting print materials for the web.

Throughout this course you will learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required for this course.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Lisa Manfield $443.00 21 Register

Instructional hours: 15

Schedule clarification: Online courses begin on the first date listed and end six days after the last date listed. The interim dates/times are not your actual online class times.

What will I learn?

By the end of the course, you will be able to do the following:

  • Describe the difference between print and web copy requirements
  • Research, select and apply appropriate keywords
  • Optimize web copy for search engines
  • Write and edit web articles and web page copy

How will I learn?

  • Readings
  • Discussions
  • Group work
  • Assignments

How will I be evaluated?

Your grade will be based on the following:

  • Participation in discussions
  • Assignments

The final assignment is due seven days after the course ends.

Textbooks and learning materials

We will provide all course materials and reference links online.

Hardware and software requirements

We deliver this course using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See Online Programs and Courses for helpful videos and additional information.

Hear from our instructor

Lisa Manfield, the instructor for this course, hosted a live chat on writing for the web on our Facebook page. Read the conversation.

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