Marketing Management

Marketing is often seen as common sense in the business world, but it’s actually very complex.

This introductory course will give you an understanding of the vital role of marketing in global organizational success. We’ll cover the significant principles, concepts and functions of marketing. In addition to learning basic marketing techniques, you will learn to appreciate why small, medium and large organizations must develop a market- and consumer-oriented focus to succeed in an ever-competitive global environment.

This course was formerly called Introduction to Marketing.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Kevin Koonar $599.00 29 Register

For campus-based courses, registration may close up to one week before the course begins.  

For online offerings, registration may close up to two business days before the course begins. Your course begins on the first date listed and ends six days after the last date listed. The interim dates/times are not your actual online class times.

What will I learn?

After completing this course, you should be able to do the following:

  • Explain how marketing relates to other organizational functions
  • Segment markets, assess market potential, and select appropriate target markets
  • Assess consumer needs and buying behaviour, and identify key buying criteria
  • Choose effective strategies for managing a product
  • Create a marketing strategy

How will I learn?

Whether you're studying in class or online, prepare to spend six to 10 hours per week on coursework. You can expect reading and other assignments on a weekly basis.

If you're taking a classroom course:

Classes may consist of a combination of lectures, discussions, workshops, case studies, examinations, projects, papers, assignments and/or group presentations.

If you're taking an online course:

You do not have to be online at specific times, other than for examinations, but you will need to be online regularly. You should plan to access Canvas at least once every few days to keep up with your work and group assignments.

How will I be evaluated?

If you're taking a classroom course:

  • Assignments (individual and group)
  • Examinations
  • Participation and attendance

If you're taking an online course:

  • Assignments (individual and group)
  • Participation in online discussions
  • Weekly quizzes and exercises
  • Examinations

Textbooks and learning materials

Course fees do not include textbooks or other materials, which you may purchase from the SFU Bookstore. We recommend you purchase your textbooks as soon as you've registered. The quantities are limited at the bookstore.

If you're taking a classroom course:

Marketing (Canadian Ed) by Solomon (2013, 4th ed., ISBN: 9780132913171).

If you're taking an online course:

Marketing (Canadian Ed) by Solomon (2013, 4th ed., ISBN: 9780132913171).

You will access other course materials using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

Professional development credits

English language requirements

To succeed in our programs and courses, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with a minimum overall band score of 6.5 (unless otherwise noted). If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.

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