Marketing is often seen as common sense in the business world, but it’s actually very complex.
This introductory course will give you an understanding of the vital role of marketing in global organizational success. We’ll cover the significant principles, concepts and functions of marketing. In addition to learning basic marketing techniques, you will learn to appreciate why small, medium and large organizations must develop a market- and consumer-oriented focus to succeed in an ever-competitive global environment.
This course was formerly called Introduction to Marketing.