Marketing Management

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the major principles, concepts and functions of marketing in both profit and non-profit settings.

In addition to learning basic marketing techniques, you will learn to appreciate the importance of strategic market- and customer-focused approaches for organizational success in an ever-competitive and dynamic global environment.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Richard Simon $649.00 28 Register

Course schedule: Classes run online Tuesdays and Thursdays from 6 p.m. to 9:30 p.m. Pacific Time.

What will I learn?

After completing this course, you should be able to do the following:

  • Assess the role of marketing within an organizational framework
  • Apply effective tools and processes to identify a target market that will drive organizational marketing efforts
  • Interpret internal and external environmental factors and how they affect marketing objectives and strategies
  • Evaluate the components of a strategic marketing plan
  • Create a strategic marketing plan in order to drive organizational growth
  • Develop product positioning strategies and tactics within a competitive context
  • Evaluate appropriate channels of distribution to effectively reach your target market
  • Develop effective promotional strategies and tactics to grow market share

How will I learn?

Prepare to spend six to 10 hours per week on coursework. You can expect reading and other assignments on a weekly basis.

Classes may consist of a combination of lectures, discussions, workshops, case studies, examinations, projects, papers, assignments and/or group presentations.

How will I be evaluated?

  • Assignments (individual and group)
  • Participation in online discussions
  • Weekly quizzes and exercises
  • Examinations

Textbooks and learning materials

Course fees do not include textbooks or other materials. We recommend you purchase you textbook as soon as you’ve registered:

Marketing by Dhruv Grewal, Michael Levy, Shirley Lichti (2018, 4th ed., ISBN: 9781259268762). An ebook is available through the publisher, McGraw-Hill. Please create an account via the link to be added to instructor Richard Simon’s roster, which will allow him to track your work/assignments, etc.

You will access other course materials using SFU's online course management system, Canvas. 

Hardware and software requirements

You will need a computer that is connected to the internet so that you can access Canvas, our online course management system. You can check if your browser is compatible with Canvas by accessing Canvas guides here. We recommend you use Google Chrome or Firefox.

Also, you will need to enable your computer’s audio and microphone to participate in live sessions offered via videoconference.

You can find more information on our About Online Learning page. 

Professional development credits

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