MGMT240
Marketing Management
This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the major principles, concepts and functions of marketing in both profit and non-profit settings.
In addition to learning basic marketing techniques, you will learn to appreciate the importance of strategic market- and customer-focused approaches for organizational success in an ever-competitive and dynamic global environment.
Overview
Location: Online
Duration: 12 weeks
Tuition: $649
Can be applied to:
Business Management Certificate
Risk Management Certificate
Upcoming Offerings
Register for a course at any time, with the option to apply to the Business Management Certificate program later.
- Tue, May 9, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 16, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 23, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 30, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 6, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 13, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 20, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 27, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 4, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 11, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 18, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 25, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jan 16, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jan 23, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jan 30, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Feb 6, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Feb 13, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Feb 20, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Feb 27, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Mar 5, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Mar 12, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Mar 19, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Mar 26, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Apr 2, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 7, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 14, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 21, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, May 28, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 4, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 11, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 18, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jun 25, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 2, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 9, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 16, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
- Tue, Jul 23, 6:00 p.m. – 9:30 p.m. Pacific Time (virtual class)
What you will learn
After completing this course, you’ll be able to do the following:
- Assess the role of marketing within an organizational framework
- Apply effective tools and processes to identify a target market that will drive organizational marketing efforts
- Interpret internal and external environmental factors and how they affect marketing objectives and strategies
- Evaluate the components of a strategic marketing plan
- Create a strategic marketing plan in order to drive organizational growth
- Develop product positioning strategies and tactics within a competitive context
- Evaluate appropriate channels of distribution to effectively reach your target market
- Develop effective promotional strategies and tactics to grow market share
How you will learn and be evaluated
- Prepare to spend 6–10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments (individual and group)
- Participation in online discussions
- Weekly quizzes and exercises
- Examinations
Learning Materials
Course fees do not include textbooks. We recommend you purchase your textbook as soon as you’ve registered. We will provide additional course materials online.
Required textbook:
Grewal, D., Levy, M., Lichti, S. Marketing, 5th Edition. McGraw-Hill, 2021.
Connect: ISBN 9781264160044
Connect & Print: ISBN 9781264160105
Materials are available through the publisher, McGraw-Hill. Please create an account via the link to be added to the instructor’s roster to track your work/assignments, etc.
Note: A new edition will be required as of September 2023. Updated textbook details will be available this summer.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
Professional development credits
This course may meet the requirements for the following designation: