Simon Fraser University
Engaging the World

Continuing Studies

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MGMT240

Marketing Management

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the major principles, concepts and functions of marketing in both profit and non-profit settings.

In addition to learning basic marketing techniques, you will learn to appreciate the importance of strategic market- and customer-focused approaches for organizational success in an ever-competitive and dynamic global environment.

Location update: Due to the COVID-19 situation, courses scheduled to start before August 31 in Vancouver or Surrey will move to online-supported delivery.

Currently not available for registration.

Schedule clarification: Online courses begin on the first date listed and end six days after the last date listed. The interim dates/times are not your actual online class times.

What will I learn?

After completing this course, you should be able to do the following:

  • Explain how marketing relates to other organizational functions
  • Segment markets, assess market potential, and select appropriate target markets
  • Assess consumer needs and buying behaviour, and identify key buying criteria
  • Choose effective strategies for managing a product
  • Create a marketing strategy

How will I learn?

Whether you're studying in class or online, prepare to spend six to 10 hours per week on coursework. You can expect reading and other assignments on a weekly basis.

If you're taking a classroom course:

Classes may consist of a combination of lectures, discussions, workshops, case studies, examinations, projects, papers, assignments and/or group presentations.

If you're taking an online course:

You do not have to be online at specific times, other than for examinations, but you will need to be online regularly. You should plan to access Canvas at least once every few days to keep up with your work and group assignments.

How will I be evaluated?

If you're taking a classroom course:

  • Assignments (individual and group)
  • Examinations
  • Participation and attendance

If you're taking an online course:

  • Assignments (individual and group)
  • Participation in online discussions
  • Weekly quizzes and exercises
  • Examinations

Textbooks and learning materials

Course fees do not include textbooks or other materials. We recommend you purchase you textbooks as soon as you’ve registered.

If you’re taking a classroom course:

Marketing by Dhruv Grewal, Michael Levy, Shirley Lichti (2018, 4th ed., ISBN: 9781259268762). An ebook is available through the publisher, McGraw-Hill. Please create an account via the link to be added to instructor Richard Simon’s roster, which will allow him to track your work/assignments, etc.

If you’re taking an online course:

Marketing by Dhruv Grewal, Michael Levy, Shirley Lichti (2018, 4th ed., ISBN: 9781259268762). An ebook is available through the publisher, McGraw-Hill. Please create an account via the link to be added to instructor Richard Simon’s roster, which will allow him to track your work/assignments, etc.

You will access other course materials using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See About Online Learning for helpful videos and additional information.

Professional development credits

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