The accessibility of design and publishing software has brought layout tools to anyone with a computer. When done thoughtfully, graphics and design can add considerable impact and insight to written communications. However, the desire to decorate or create flashy designs can overshadow the main objective of plain language communication, which is to convey a message clearly.
Regardless of the type of publication (book, website, report, announcement, etc.), a professional layout is now expected in today’s marketplace. Through this course, you will be able to recognize the components of effective design and the visual elements that are essential to reach your audience. You will also describe the constraints involved in design projects through case studies and discussions.