Melody Lim, founder of Mala the Brand, took home a $35,000-prize package as winner of the ninth annual Coast Capital Savings Venture Prize competition.

Mala the Brand wins top prize at SFU’s largest entrepreneurship competition

April 17, 2020

By Vivien Lee

Mala the Brand is an environmentally conscious start-up that helps plant a tree with each purchase of its hand-poured, eco-friendly soy candles. Mala the Brand won the top prize in the ninth annual Coast Capital Savings Venture Prize competition, taking home a $35,000-prize package. Founder Melody Lim, a Communications graduate, competed against Simon Fraser University’s brightest entrepreneurs in a series of pitch-offs to claim the top title.

Set amidst the disruption of COVID-19, this year’s reconfigured Coast Capital Savings Venture Prize competition reflected the spirit of entrepreneurship with resilient, innovative solutions from the university community. Pitches were modified so competing ventures could prepare for and deliver micro presentations online with live Q&A.

Venture Prize, presented by SFU’s Coast Capital Savings Venture Connection, is the largest entrepreneurship competition at the university. Competitors are filtered into two streams: the Idea Stream and the Venture Stream. The former celebrates ventures in the ideation stage and the latter is designed for fully operating businesses. Competitors faced-off in two intensive rounds of pitches to a panel of industry judges to win the Top Venture and Top Idea prizes respectively.

Open to SFU staff, faculty, students and recent alumni, this year’s competition attracted a record-breaking 59 entries, with applicants representing all eight SFU faculties. The 2020 competitors are diverse, from social enterprises supporting agricultural workers to artificial intelligence companies creating aerial robots.

Top Venture winner, Lim creates each candle by hand and commits to being as sustainable as possible. Her social enterprise partners with Tree Era to plant trees in North America through each candle purchase.

“Winning Venture Prize is a game changer and will allow me to scale my business,” says Lim. “This was my first time pitching my company and I learned how to integrate what I personally stand for into the values of my business.

“My goal is to provide consumers with an earth-friendly alternative to the current toxic candles in the market.”



Venture Prize award: Mala the Brand

Idea Prize award: GameSeta

Idea Prize first runner-up: Elemeno

Idea Prize second runner-up: The Kelp Collective

Top Local Impact award: Luv The Grub

Top Digital Platform award: LumenWire

Top Research and Development award: Optican Systems

Female Founder award: Viridiana Perez, NANOSentinel

Social Impact award: SPARK Foundation

SFU Alumni Founder award: Labora

SFU Work Integrated Learning award: Rochelle Prasad, SPARK Foundation

Since 2008, Coast Capital Savings has been a key partner of Venture Connection in supporting entrepreneurial excellence at SFU.


Read the full story at SFU News. This story was also featured in Techcouver.