- Creative support
- C&M staff
Become a brand ambassador! Follow guidelines and templates in this section to apply SFU's visual identity and narrative to your work.
Find out how our brand architecture model organizes SFU units into different categories.
Our brand is made up of six distinct parts. These elements are the building blocks of SFU visual communications.
Find out how to use the SFU logo with your department's name and learn about limited use of SFU's official crest.
Learn about SFU's brand colour palette and how to perfect that SFU red in print and digital applications.
Canada’s Engaged University is SFU’s new tagline. Learn how to incorporate it into institutional communications.
Find out when to use black and white images and what style of photography represents the SFU brand.
Brand in practice
Whether you are an entry-level communicator or area expert, there are many tools, templates and training resources available to help you integrate SFU’s refreshed brand into your communications.
Learn how to incorporate brand narrative into written and visual storytelling.
Training and workshops
Take your storytelling to the next level through our upcoming workshops.