Business Strategy

This course is designed for those who need to grow, strategically pivot, or save their organizations. You will play the role of a member of the senior executive team in the development and management of a strategy, matching corporate competence and resources with economic opportunities and risks.

You will learn how marketing, finance, production and human resources blend into a cohesive strategic plan that provides a directional focus for an organization.

Specific topics include industry and competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholders’ preferences, and managing strategic change.


(You need to complete either MGMT245 or MGMT250.)


Location: Online
Format: Self-paced within deadlines set by instructor
Duration: 11 weeks
Tuition: $649
Can be applied to:
Business Management Certificate
Risk Management Certificate

Upcoming Offerings

Register for a course at any time, with the option to apply to a program later.

Start Date
Start DateMon, Jan 16, 2023
  • Mon, Jan 16 (self-paced all week)
  • Mon, Jan 23 (self-paced all week)
  • Mon, Jan 30 (self-paced all week)
  • Mon, Feb 6 (self-paced all week)
  • Mon, Feb 13 (self-paced all week)
  • Mon, Feb 20 (self-paced all week)
  • Mon, Feb 27 (self-paced all week)
  • Mon, Mar 6 (self-paced all week)
  • Mon, Mar 13 (self-paced all week)
  • Mon, Mar 20 (self-paced all week)
  • Mon, Mar 27 (self-paced all week)
InstructorEdward Hung
Seats Available28

What you will learn

After completing this course, you’ll be able to do the following:

  • Apply creative and critical thinking to navigate organizational problems with key stakeholders
  • Analyze the existing strategic position of an organization in order to plan for future growth 
  • Engage key stakeholders to develop a unified strategic position for an organization 
  • Articulate the potential economic, social and cultural scenarios that can affect an organization’s strategic position
  • Model alternative scenarios and predictions that will inform strategic direction
  • Create a strategic plan that provides an innovative framework to set the stage for its successful implementation in an organization

How you will learn and be evaluated

  • Prepare to spend 6–10 hours per week on coursework
  • Expect readings and other assignments on a weekly basis
  • Plan to access the course at least once every few days to keep up with your work and class discussions

You will be evaluated on:

  • Assignments (individual and group)
  • Participation in online discussions
  • Weekly quizzes and exercises
  • Examinations

Learning Materials

Course fees do not include textbooks or other materials. We recommend you purchase your textbooks as soon as you've registered. 

No mandatory textbook required.

Please note that the textbook listed below is not mandatory, but you may wish to purchase it as an additional resource to reinforce concepts when reviewing the topics covered in the course outline.

Hill, C. & Jones, G. Strategic Management: Theory and Cases: An Integrated Approach (13th Ed.). ISBN: 9780357033845. An ebook is available through the publisher, Nelsonbrain.

Technical Requirements

For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.

Professional development credits

This course may meet the requirements for the following designation(s):