MGMT420

Business Strategy

Learn how marketing, finance, production and human resources factor into an effective strategic plan for any organization.

You'll take the point of view of a senior executive team in developing corporate strategy, matching corporate competencies and resources with economic opportunities and risks, and managing the strategic process.

Topics include industry analysis, competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholder preferences, and managing strategic change.

Prerequisite(s):

(You need to complete either MGMT245 or MGMT250.)

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Anthony Okuchi $649.00 29 Register

What will I learn?

After completing this course, you should be able to do the following:

  • Consider the strategic planning process from the point of view of the senior executive team
  • Integrate marketing, finance, production and human resources into a cohesive strategic plan
  • Analyze industry structure, internal capabilities and competitive interaction
  • Match corporate competencies and resources with economic opportunities and risks
  • Understand a firm's competitive position and develop/evaluate strategic alternatives
  • Think critically and strategically
  • Manage strategic change

How will I learn?

You may take this course in the classroom or online. Classes may consist of a combination of lectures, discussions, workshops, case studies, examinations, projects, papers, assignments and/or group presentations.

Whether you're studying in class or online, prepare to spend six to ten hours per week on coursework. You can expect reading and other assignments on a weekly basis.

Online students: You do not have to be online at specific times, other than for examinations, but you will need to be online regularly. You should plan to access the course at least once every few days to keep up with your work and group assignments.

How will I be evaluated?

If you're taking a classroom course:

  • Assignments (individual and group)
  • Examinations
  • Participation/Attendance

If you're taking an online course:

  • Assignments (individual and group)
  • Participation in online discussions
  • Weekly quizzes and exercises
  • Examinations

Textbooks and learning materials

Course fees do not include textbooks or other materials, which you may purchase from the SFU Bookstore. We recommend you purchase your textbooks as soon as you've registered. Quantities are limited at the bookstore.

If you're taking a classroom ourse:

Hill, Schilling, Jones. Strategic Management: Theory (12th Edition). Cengage Learning, Inc., 2017. (ISBN: 978-1-305-50233-8)

If you're taking an online course:

Hill, Schilling, Jones. Strategic Management: Theory (12th Edition). Cengage Learning, Inc., 2017. (ISBN: 978-1-305-50233-8)

You will access other course materials using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See Online Programs and Courses for helpful videos and additional information.

Professional development credits