MGMT420
Business Strategy
This course is designed for those who need to grow, strategically pivot, or save their organizations. You will play the role of a member of the senior executive team in the development and management of a strategy, matching corporate competence and resources with economic opportunities and risks.
You will learn how marketing, finance, production and human resources blend into a cohesive strategic plan that provides a directional focus for an organization.
Specific topics include industry and competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholders’ preferences, and managing strategic change.
Prerequisite(s):
(You can complete either MGMT250 or MGMT245. So, if you’ve taken MGMT245, which is no longer offered, it can count as a prerequisite.)
Overview
Location: Online
Format: Self-paced within deadlines set by instructor
Duration: 11 weeks
Tuition: $649
Can be applied to:
Business Management Certificate
Risk Management Certificate
Upcoming Offerings
Register for a course at any time, with the option to apply to the Business Management Certificate program later.
- Mon, Sep 9 (self-paced all week)
- Mon, Sep 16 (self-paced all week)
- Mon, Sep 23 (self-paced all week)
- Mon, Sep 30 (self-paced all week)
- Mon, Oct 7 (self-paced all week)
- Mon, Oct 14 (self-paced all week)
- Mon, Oct 21 (self-paced all week)
- Mon, Oct 28 (self-paced all week)
- Mon, Nov 4 (self-paced all week)
- Mon, Nov 11 (self-paced all week)
- Mon, Nov 18 (self-paced all week)
- Mon, Jan 13 (self-paced all week)
- Mon, Jan 20 (self-paced all week)
- Mon, Jan 27 (self-paced all week)
- Mon, Feb 3 (self-paced all week)
- Mon, Feb 10 (self-paced all week)
- Mon, Feb 17 (self-paced all week)
- Mon, Feb 24 (self-paced all week)
- Mon, Mar 3 (self-paced all week)
- Mon, Mar 10 (self-paced all week)
- Mon, Mar 17 (self-paced all week)
- Mon, Mar 24 (self-paced all week)
What you will learn
After completing this course, you’ll be able to do the following:
- Apply creative and critical thinking to navigate organizational problems with key stakeholders
- Analyze the existing strategic position of an organization in order to plan for future growth
- Engage key stakeholders to develop a unified strategic position for an organization
- Articulate the potential economic, social and cultural scenarios that can affect an organization’s strategic position
- Model alternative scenarios and predictions that will inform strategic direction
- Create a strategic plan that provides an innovative framework to set the stage for its successful implementation in an organization
How you will learn and be evaluated
- Prepare to spend 6–10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments (individual and group)
- Participation in online discussions
- Weekly quizzes and exercises
- Examinations
Learning Materials
No textbook is required. We will provide all course materials online.
Recommended reading:
Hill, C. & Jones, G. Strategic Management: Theory and Cases: An Integrated Approach (13th Ed.). ISBN: 9780357033845. An ebook is available through the publisher, Nelsonbrain.
A new 14th edition is available for fall 2024. This textbook is not mandatory but may be useful as an additional resource to reinforce concepts when reviewing the topics covered in the course outline.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.