Business Strategy

Learn how marketing, finance, production and human resources factor into an effective strategic plan for any organization.

You'll take the point of view of a senior executive team in developing corporate strategy, matching corporate competencies and resources with economic opportunities and risks, and managing the strategic process.

Topics include industry analysis, competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholder preferences, and managing strategic change.


(You need to complete either MGMT245 or MGMT250.)

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Vancouver 7 Kelly Frankson $649.00 13 Register

What will I learn?

After completing this course, you should be able to do the following:

  • Consider the strategic planning process from the point of view of the senior executive team
  • Integrate marketing, finance, production and human resources into a cohesive strategic plan
  • Analyze industry structure, internal capabilities and competitive interaction
  • Match corporate competencies and resources with economic opportunities and risks
  • Understand a firm's competitive position and develop/evaluate strategic alternatives
  • Think critically and strategically
  • Manage strategic change

How will I learn?

This university-level course consists of a combination of lectures, case studies, projects, in-class group work and discussions, and group presentations. It requires at-home study and preparation. You can expect reading and other assignments on a regular basis.

How will I be evaluated?

We'll evaluate your performance in this course using a combination of in-class and take-home assignments, individual and group projects, participation and attendance. 

Textbooks and learning materials

The textbook for this course is: Hill, Schilling, Jones. Strategic Management: Theory (12th Edition) Cengage Learning, Inc., 2017. (ISBN: 978-1-305-50233-8)

Course fees do not include textbooks or other materials, which you may purchase from the SFU Bookstore. We recommend you purchase your textbooks as soon as you've registered. The quantities are limited at the bookstore.

Professional development credits