Business Strategy

This course is designed for those who need to grow, strategically pivot, or save their organizations. You will play the role of a member of the senior executive team in the development and management of a strategy, matching corporate competence and resources with economic opportunities and risks.

You will learn how marketing, finance, production and human resources blend into a cohesive strategic plan that provides a directional focus for an organization.

Specific topics include industry and competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholders’ preferences, and managing strategic change.


(You need to complete either MGMT245 or MGMT250.)

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - - $649.00 27 Register
Online - - $649.00 30 Register

Schedule clarification: This course begins on the first date listed and ends six days after the last date listed. Between those times, you work at your own pace within the timelines set by the instructor.

What will I learn?

After completing this course, you should be able to do the following:

  • Apply creative and critical thinking to navigate organizational problems with key stakeholders
  • Analyze the existing strategic position of an organization in order to plan for future growth 
  • Engage key stakeholders to develop a unified strategic position for an organization 
  • Articulate the potential economic, social and cultural scenarios that can affect an organization’s strategic position
  • Model alternative scenarios and predictions that will inform strategic direction
  • Create a strategic plan that provides an innovative framework to set the stage for its successful implementation in an organization

How will I learn?

Prepare to spend six to 10 hours per week on coursework. This may include lectures, discussions, workshops, case studies, examinations, projects, papers, assignments and/or group presentations. You can expect reading and other assignments on a weekly basis.

You do not have to be online at specific times, other than for examinations, but you should plan to access the course at least once every few days to keep up with your work and group assignments.

How will I be evaluated?

  • Assignments (individual and group)
  • Participation in online discussions
  • Weekly quizzes and exercises
  • Examinations

Textbooks and learning materials

Course fees do not include textbooks or other materials. We recommend you purchase your textbooks as soon as you've registered. 

No mandatory textbook required.

Please note that the textbook listed below is not mandatory, but you may wish to purchase it as an additional resource to reinforce concepts when reviewing the topics covered in the course outline.

Hill, C. & Jones, G. Strategic Management: Theory and Cases: An Integrated Approach (13th Ed.). ISBN: 9780357033845. An ebook is available through the publisher, Nelsonbrain.

Hardware and software requirements 

We deliver this course using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See About Online Learning for helpful videos and additional information.

Professional development credits