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Date and time
When selecting a date and time for your event, consider the following:
- Timing of other departmental/university events
- Availability of special guests (e.g. president, chancellor, donors, sponsors, entertainers, government officials, etc.)
- Your target audience
- Important holidays, long weekends, school breaks, days of religious observance and sporting events
- Prime days of the week (e.g. Tuesdays, Wednesdays and Thursdays are typically good days to hold university events)
Before confirming an event date, make note of statutory holidays and special occasions that are scheduled around your desired event date. Avoid scheduling events during or around these dates unless your event is tied to the celebration of a particular holiday or occasion.
If the objective of your event is to draw media attention, it is best to have the event during a weekday, within the hours of 9 a.m. to 2 p.m. when media will more likely attend. Contact Communications & Marketing at firstname.lastname@example.org for more information on how to coordinate media attendance or coverage at an event.
If you wish to host a government official at your event, contact Government Relations at 778-782-9841 or email@example.com. It may also be helpful to review the House and Parliamentary calendars and select dates when the houses are not sitting or select a Monday or Friday for an event as it is easier for government officials to get away from the office on these days.