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Farm to Bar Chocolate with Shelly from Truffle Pig
Truffle Pig chocolates are on a mission to sweeten the world with tasty and ethical chocolate! They proudly source cacao directly from farmers with strong human values and pay them a premium above world market prices. Their Central American cacao is grown wildly, beyond organic, without the use of fertilizers or pesticides. They have also gone above and beyond to make sure their chocolate is made as ethically and deliciously as possible!
Read on to find out more from Shelley, the Truffle Pig founder and come try out her delicious chocolate for yourself by stopping at our Dining Hall pop-up on March 30th from 11:30am - 3:00pm, while supplies last.
What inspired you to create Truffle Pig ?
Over 10 years ago when I was a waitress, I was looking for change and to prove to my young children that you can do anything you put your mind to. Luckily for me, one of my customers was hiring a salesperson and offered me work at his chocolate factory. Just the smell of the chocolate was all I needed to leave the hotel and start my new career. During my employment, I created the Truffle Pig brand of chocolates! In 2007, I bought the brand and ventured out on my own. Now, many years later, my kids are most proud of the fact that I have made an ethical stand to source my ingredients transparently, directly, and sustainably.
How did you come up with the name “Truffle Pig”?
When we decided to create a truffle chocolate bar we researched where the word truffle originated from. What we learned is that truffles are a rare mushroom found in the forest. To find these unique delicacies, pigs are used because they have an innate ability to sniff out these exotic treats. Understanding that chocolate truffles and truffles have nothing in common, we decided to have a little fun and bring these two ideas together, thus creating “The Truffle Pig”.
What advice do you have for aspiring foodpreneurs?
Do you research, talk to lots of food entrepreneurs, make sure you pay yourself, make sure you have enough margin in your product.
What advice do you have for SFU students who aspire to have their own business one day?
Be tenacious.
What’s coming up next for you?
Ethical Sugar reduced chocolate that tastes good!
Where can people find you?
Whole Foods, Natures Fare, Save On Foods and www.trufflepigchocolate.com