Pek Hooi Soh

Areas of interest

AI Health Commercialization & Entrepreneurship, Digital Platforms Ecosystems, Entrepreneurial Strategy, Strategic Alliance Portfolios

Biography

Pek Hooi Soh is a Professor of Strategy, Innovation, and Entrepreneurship at the Beedie School of Business. She earned her Ph.D. in Management of Technological Innovation and Entrepreneurship from MIT Sloan School of Management. She also holds Master’s degrees from the London School of Economics and NUS Business School, and a B.Sc. from University College London.

Pek's current research explores the competitive and cooperative dynamics of digital platform ecosystems, digital health, and the role of AI in decision-making and entrepreneurial strategies. Pek has published in leading journals such as the Academy of Management Journal, Journal of Management, Strategic Management Journal, Research Policy, Entrepreneurship Theory and Practice, and Journal of Business Venturing. Her doctoral thesis proposal received second prize in the INFORMS/Organization Science Dissertation Proposal Competition in 1997. She currently serves on the editorial boards of Entrepreneurship Theory and Practice and the Journal of Business Venturing and has been an active peer reviewer for over a dozen business and engineering management journals.

Reflecting on her most valuable experience as an academic, Pek shares, "Meeting and engaging with wonderful professors, colleagues, students, and professionals from diverse backgrounds continually inspires me."