Jonn Axsen

Assistant Professor, REM | Sustainable Transportation Action Research Team

Dr. Jonn Axsen is Assistant Professor at the School of Resource and Environmental Management at Simon Fraser University (SFU). His interdisciplinary research investigates transitions to sustainable energy systems. He draws from economics, marketing, management, behavioral science and engineering to investigate the nexus of technology, environmental policy, and consumer behavior.

In particular, Jonn strives to bring attention to the importance of “human” aspects of sustainable systems—understanding the attitudes, values and lifestyles of individual consumers, and how these can change. His research methods include large-scale consumer surveys, in-depth interviews and focus groups, energy-economy modeling, social network observation and analysis, discrete choice modeling, statistical analysis, factor and cluster analysis, technology assessment, and life-cycle impact analysis. His research has been funded by public and private organizations such as the California Air Resources Board, the California Energy Commission, Natural Resources Canada, and BMW. 

Jonn’s investigation of social influence and consumer values in the plug-in vehicle market has earned him recognition as “Young Researcher of the Year” at the 2011 International Transportation Forum. Additional awards include the Social Sciences and Humanities Research Council (SSHRC) Master’s and Doctoral fellowships.


Selected Publications

  • Axsen, J, and K.S. Kurani (In Press). Interpersonal influence within car buyers’ social networks: Applying five perspectives to plug-in hybrid vehicle drivers, Environment and Planning A, accepted November 2010. Link
  • Axsen, J., K.S. Kurani, R. McCarthy and C. Yang (2011). Plug-in hybrid vehicle GHG impacts in California: Integrating consumer-informed recharge profiles with an electricity-dispatch model, Energy Policy, 39(3), 1617-1629. Link
  • Axsen, J., and K.S. Kurani (2011). Interpersonal influence in the early plug-in hybrid market: Observing social interactions with an exploratory multi-method approach, Transportation Research Part D: Transport and Environment, 16(2), 150-159. Link
  • Axsen, J, and K.S. Kurani (2010). Anticipating plug-in hybrid vehicle (PHEV) energy impacts in California: Constructing consumer-informed recharge profiles, Transportation Research Part D: Transport and Environment, 15(4), 212-219. Link
  • Axsen, J, K.S. Kurani, and A. Burke (2010). Are batteries ready for plug-in hybrids buyers? Transport Policy, 17 (3), 173-182.Link
  • Axsen, J, A. Burke, and K.S. Kurani (2010). Batteries for PHEVs: Comparing Goals and the State of Technology, in Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructures and the Market, Ed. Gianfranco Pistoia, Elsevier, ISBN 978-0-444-53565-8. Link
  • Axsen, J., and K.S. Kurani (2009). Early U.S. market for plug-in hybrid electric vehicles: Anticipating consumer recharge potential and design priorities, Transportation Research Record: Journal of the Transportation Research Board, 2139, 64-72. Link
  • Axsen, J., D. Mountain, and M. Jaccard (2009). Combining stated and revealed choice research to simulate the “neighbor effect”: The case of hybrid-electric vehicles, Resource and Energy Economics, 31 (3), 221-238. Link

Link to Jonn's REM website: