Undergraduate Courses

Beginning with the oft-repeated slogan, “everyone is a publisher now,” this course explores the conditions under which this claim is possible.

This course provides students with a basic understanding of the principles and elements fundamental to publication design and production in print.

Social media are transforming the public behaviour of organizations into publishing activities focused on the management of their social identities.

During this course, participants will gain university-level skills and practice in writing clear, concise, logical and direct text suited to particular professional purposes.

A critical and applied approach to theories and practices of professional public engagement, with a focus on public relations.

Design and production processes are an essential aspect of publishing. This course provides students a basic understanding of the principles and elements fundamental to publication design and production.

Building on the principles learned in PUB 231: Graphic Design Fundamentals, this course is a comprehensive look at book design practices, in both print and digital media.

An in-depth study of the design methods fundamental to periodicals in print and in digital media.

Students of PUB 350 will study the best practices of contemporary book marketing.

PUB 355W-4 explores the ways that publishers use digital channels, devices, and platforms to build or promote marketing messages.

This course is about the book publishing industry in Canada, with a focus on how we got here, where we are now, and where we’re going next.

Students will follow the book-publishing process from the acquisition and editing of manuscripts through to production, promotion and distribution.

This course serves as an overview of the Canadian magazine publishing industry and the challenges and opportunities facing today’s publisher.

Technology and the Evolving Book explores the dramatic, controversial, and sometimes baffling movement within the book industry today as writers, readers, and markets move increasingly online. This course attempts to envision the future of the book by making sense of their past and present, and by understanding the technological and social forces that have shaped their trajectory.

With digital technologies, we are pushed to ask what is a publication (form/content), and, within the context of this class, what is the role of designers in publishing. This course mixes research and design practice to investigate and experiment with the idea of publications from a designer’s point of view.

This course provides publishing students with a survey of skills and knowledge grounding design thinking, interrelations between design and the making of knowledge and meaning, teamwork by and in design, and some well-worn principles focusing design constraints and opportunities, problems and solutions.

An exploration of the relationship between publishing and social change, both historically and today.

Book publishing is a cultural activity, but first and foremost, it is a commercial activity. PUB 450 surveys a range of business aspects of publishing, by examining publishing companies that are well managed and successful.

The course covers case studies, and best practices for the management of festivals and literary events both physical and digital, with a practical focus, on addressing major issues in festival and event management including; the relationship between community and audience, fundraising and budgeting, curating and discoverability.

Technological change is affecting the media and traditional publishing by disrupting its business model, methods of dissemination, and control.

A practicum in which students have the opportunity to work in an applied publishing setting.

An advanced workshop on the publishing process focused on applied research.