- Master of Publishing
- Admissions to the MPub Program
- Masters Courses
- PUB 600: Topics in Publishing Management
- PUB 601: Editorial Theory and Practice
- PUB 602: Design & Production Control in Publishing
- PUB 605 Fall Project: Books Publishing Project
- PUB 606 Spring Project: Magazine/Media Project
- PUB 607: Publishing Technology Project
- PUB 611: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 800: Text & Context: Publishing in Contemporary Culture
- PUB 801: History of Publishing
- PUB 802: Technology & Evolving Forms of Publishing
- PUB 900: Internship Project Report
- PUB 899: Publishing Internship
- Faculty and Staff
- Awards and Financial Support
- Frequently Asked Questions
- Undergraduate Minor
- Undergraduate Courses
- PUB 101: The Publication of Self in Everyday Life
- PUB 131: Publication Design Technologies
- PUB 201: The Publication of the Professional Self
- PUB 210W: Professional Writing Workshop
- PUB 212: Public Relations and Public Engagement
- PUB 231: Graphic Design Fundamentals
- PUB 331: Graphic Design in Transition: Print and Digital Books
- PUB 332: Graphic Design in Transition: Print and Digital Periodicals
- PUB 350: Marketing for Book Publishers
- PUB 355W: Online Marketing for Publishers
- PUB 371: Structure of the Book Publishing Industry in Canada
- PUB 372: The Book Publishing Process
- PUB 375: Magazine Publishing
- PUB 401: Technology and the Evolving Book
- PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 431: Publication Design Project
- PUB 438: Design Awareness in Publishing Process and Products
- PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 450: The Business of Book Publishing
- PUB 456: Institutional and International Event Planning
- PUB 458: Journalism as a Publishing Problem
- PUB 477: Publishing Practicum
- PUB 478: Publishing Workshop
- PUB 480 D100: Buy the Book: A History of Publication Design (STC)
- PUB 480 OL01: Accessible Publishing (OLC)
- Undergraduate Courses
- Workshops
- General Information and Cancellation Policy
- Travel and Accommodation
- Financial Assistance
- Publishing Workshops
- Contact SFU Publishing Workshops
- Research
- News & Events
- Contact
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PUB 331: Graphic Design in Transition: Print and Digital Books
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PUB 332: Graphic Design in Transition: Print and Digital Periodicals
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PUB 371: Structure of the Book Publishing Industry in Canada
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PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
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PUB 438: Design Awareness in Publishing Process and Products
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PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
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PUB 480 D100: Buy the Book: A History of Publication Design (STC)
PUB 350: Marketing for Book Publishers
Students of PUB 350 will study the best practices of contemporary book marketing.
They will learn how publishers estimate a potential readership for a particular book, how they attempt to place that book in sizeable quantities in different retail channels and how they attempt to trigger an “information cascade” that will cause the book to become the one of the select “hits” that dominates bestseller lists. Publishers attempt to do all this for less than a dollar per book.
The course is divided into three sections: an analysis of the major changes within the book market over the last decades, the rise of the blockbuster marketing techniques developed as response to these challenging market conditions and finally an extended overview of other marketing techniques that attempt to rectify limitations of blockbuster marketing.
Sample Assessment Breakdown
This is subject to change.
- Written Assignment 30%
- In-Class Test 30%
- End of Term Essay 30%
- Class Participation 10%