Thea Cacchioni, with the Department of Gender, Sexuality, and Women’s Studies, had her work examining “pink Viagra” featured in the Yukon News. You can read the detailed story here that flowed from Cacchioni’s presentation as a guest lecturer at Yukon College.  The article outlines her concerns and research about drug companies searching for a female version of Viagra. Part of the New View Campaign (http://www.newviewcampaign.org/), Cacchioni is working to “to challenge the distorted and oversimplified messages about sexuality that the pharmaceutical industry relies on to sell its new drugs.”