- Master of Publishing
- Admissions to the MPub Program
- Masters Courses
- PUB 600: Topics in Publishing Management
- PUB 601: Editorial Theory and Practice
- PUB 602: Design & Production Control in Publishing
- PUB 605 Fall Project: Books Publishing Project
- PUB 606 Spring Project: Magazine/Media Project
- PUB 607: Publishing Technology Project
- PUB 611: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 800: Text & Context: Publishing in Contemporary Culture
- PUB 801: History of Publishing
- PUB 802: Technology & Evolving Forms of Publishing
- PUB 900: Internship Project Report
- PUB 899: Publishing Internship
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- PUB 101: The Publication of Self in Everyday Life
- PUB 131: Publication Design Technologies
- PUB 201: The Publication of the Professional Self
- PUB 210W: Professional Writing Workshop
- PUB 212: Public Relations and Public Engagement
- PUB 231: Graphic Design Fundamentals
- PUB 331: Graphic Design in Transition: Print and Digital Books
- PUB 332: Graphic Design in Transition: Print and Digital Periodicals
- PUB 350: Marketing for Book Publishers
- PUB 355W: Online Marketing for Publishers
- PUB 371: Structure of the Book Publishing Industry in Canada
- PUB 372: The Book Publishing Process
- PUB 375: Magazine Publishing
- PUB 401: Technology and the Evolving Book
- PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 431: Publication Design Project
- PUB 438: Design Awareness in Publishing Process and Products
- PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 450: The Business of Book Publishing
- PUB 456: Institutional and International Event Planning
- PUB 458: Journalism as a Publishing Problem
- PUB 477: Publishing Practicum
- PUB 478: Publishing Workshop
- PUB 480 D100: Buy the Book: A History of Publication Design (STC)
- PUB 480 OL01: Accessible Publishing (OLC)
- Undergraduate Courses
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Meet Ala Serafin—MPub Alumni
This interview is part of our “3 Questions” series with Publishing Minor students, Master of Publishing candidates, and MPub alumni.
Meet Ala Serafin, wordsmith, editor, designer, marketer, travel addict + SFU MPub graduate.
Portfolio: www.alaserafin.com
LinkedIn: www.linkedin.com/in/alaserafin
Twitter: @alaserafin
What was something you wish you had done differently while in school?
AS: I wish I had taken more marketing classes in university, since I see now that sponsored content is the future of publishing (or at least I think so). There are an increasing number of lucrative opportunities in content marketing these days. I’ve experienced this first-hand as I transitioned my publishing career from editorial to marketing.
What was the most valuable skill you took away from your time in the MPub program?
AS: For me, it was a tie between marketing and digital design skills (e.g. using Adobe CC, coding, branding, etc.). These were my greatest areas of development, since I entered the MPub program with years of editorial writing and editing experience.
What is 1 piece of advice you would give to current publishing students?
AS: Consider a future in content marketing. (I honestly love my job!)
Ala Serafin's graduate report is available online from the SFU library: Getting to WL: A Look at the Visual Evolution and 2015 Redesign of Western Living Magazine http://summit.sfu.ca/item/17175
Learn more about Canada's only Master of Publishing program. Application deadline each year is February 1st.