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MPub Magazine Media Presentation 2021 Recap

March 11, 2021
Students from the MPub program meeting over Zoom to present their projects

Recently, our MPub students had the chance to share their Magazine Media projects with industry professionals and classmates of the publishing community. The three teams presented their plans to a panel of industry experts: Jessie Johnson, publisher, and editor-in-chief of Asparagus Magazine; Anicka Quin, Editorial Director of Western Living and Vancouver Magazine; and Tania Lo, CEO & Co-founder of Tandem Innovation Group. The three panelists gave their feedback and advice on the different aspects of the team’s business plans including their mission, audience, competitors, business goals, marketing channels, and sustainability strategy.  

The Modern Local website, visitors can click buttons for content from Tri-Cities, Langley, New Westminster or Maple Ridge

The first team was The Modern Local, a digital publication that encourages readers to live local and connect with their neighbourhoods by sharing stories about community issues, arts and culture, and activities. As an online lifestyle magazine for a community-minded generation, their mission is to serve readers exclusively in the tri-cities: Langley, New Westminster, and Maple Ridge. The panelists praised them for their creative tagline, “Find the good life close to home” and for their workshop idea of creating a “best of local” award show to cultivate sponsorships.

An article on the Modern Local website
Spoil Magazine

Next to present was Spoil, a sumptuous web and print magazine showcasing food and cooking culture from across the world. Spoil is committed to fostering curiosity, connection, empathy, and diversity through a deep and nuanced passion for food. In particular, the panelists were impressed by the team’s chic design and quality of their magazine, noting that it was “delicious to look at.”

Pages from the Spoil Magazine business plan, including the vision and value proposition
Sprouts website home page

Last to present was Sprouts, an accessible hub of trusted information for parents with research-based content that contains actions and activities to help include kids in the conversation about the world we live in. Sprouts aims to curate actions and activities to do together to help kids learn and shape their future. Specifically, Sprouts was applauded for their content creation and audience personas.

Article from the Sprouts website

The presentations allowed the teams to showcase their months of hard work to the publishing community and a panelist of industry professionals. Thank you to everyone who joined, we are looking forward to seeing you again for next year’s Magazine Media Presentations.