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Quiet Alarm - A Review of CBC's Climate Reporting

July 26, 2023
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In the face of the ever-expanding climate crisis, Canadians desperately need their public broadcaster to inform them of its causes, its solutions and the actions they can take to confront it. Quiet Alarm: A Review of CBC's Climate Reporting is a community-engaged research project conducted by CERi  in collaboration with the Climate Emergency Unit aimed at improving the climate reporting of the Canadian Broadcast Corporation.

The project coordinated 30 volunteers from across Canada to track the climate reporting on flagship CBC news programs over a two week period. The goal of the research project is to provide the Climate Emergency Unit with evidence and data of the strengths and weaknesses of the CBC/Radio-Canada’s climate reporting in order to make the case for reforms related to

  1. committing more resources and daily reporting to the causes of, solutions to, and urgency of, the climate crisis,
  2. connecting the dots between extreme weather events and fossil fuel combustion,
  3. and being more critical of false solutions that delay climate mitigation.

Recording for "What is the responsibility of Canadian media in the climate emergency?"

Climate Emergency Broadcast samples

One of the key recommendations found in Quiet Alarm: A Review of CBC’s Climate Reporting is for the CBC to develop a daily climate emergency broadcast to bring Canadians stories from the frontlines of the climate crisis, honestly informing them and inspiring them to action. These recordings demonstrate what such a broadcast could sound like on CBC Radio.

DEMO | Climate Emergency Broadcast
July 7, 2023

In this hypothetical broadcast, climate emergency reporter Seth Klein speaks with host Ziya Tong about the goals of this new programming, record breaking heat waves and their impacts, and how scientists are getting better and faster at linking specific extreme weather events to fossil fuel-driven climate change.

 

DEMO | Climate Emergency Broadcast
July 8, 2023

In this hypothetical broadcast, climate emergency reporter Anjali Appadurai speaks with host Ziya Tong about the proposed expansion of the offshore oil industry in Newfoundland and Labrador, its impacts, and evidence of the increasing reliability and efficiency of renewable energies from a place you might not have expected – Texas.

DEMO | Climate Emergency Broadcast
July 15, 2023

In this hypothetical broadcast, climate emergency reporter Anjali Appadurai speaks with host Ziya Tong about this summer of global climate catastrophes, the pursuit of climate justice, global finance reforms, and the increasing cases of climate litigation to hold states and fossil fuel companies to account for their role in the climate crisis. It’s a lot – enjoy the ride!

*These demos have not been endorsed by the CBC.

Covering Climate Elections

For more information on this topic, please see Covering Climate Elections: Lessons From British Columbia’s 2024 Election and Beyond.

Elections shape the future of climate policy, offering a critical opportunity to highlight the urgency of the crisis and its connections to issues like affordability, health, and the economy. Yet, our analysis of media coverage during the 2024 B.C. Provincial Election found that major broadcast news outlets largely overlooked climate change, despite extensive reporting on party platforms, candidate profiles, and polling trends.

To assess how climate was covered, we recruited 31 volunteers to monitor prominent radio and television news programs across British Columbia from October 7 to November 1, 2024. The findings from this study not only reveal patterns in election reporting but also provide key takeaways for improving climate journalism in future elections—most urgently, the 2025 Canadian federal election.

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