- Brand guide
- Communication strategy
- Editorial style guide
- Media guide
- Project management
- Social media
- Website content guide
- Website project guide
- What makes a good story?
- URL request guidelines
- C&M staff
Become a brand ambassador! Follow guidelines and templates in this section to apply SFU's visual identity and narrative to your work.
Why a Brand?
SFU’s organizational units are diverse and distinctive, yet they are all part of an institution with shared values and a common purpose. Every time members of SFU communicate with the public, they influence our reputation and shape our brand. The tools we use to communicate—advertisements, signs, publications, videos, websites, presentations—all contribute to the character of not just the individual or organizational unit, but also the entire university. Communicating our brand unity strengthens our individual messages and SFU as a whole. SFU’s logo and coats of arms are protected by copyright and may not be used without written permission of the university.
Find out how our brand architecture model organizes SFU units into different categories.
Our brand is made up of six distinct parts. These elements are the building blocks of SFU visual communications.
Find out how to use the SFU logo with your department's name and learn about limited use of SFU's official crest.
Learn about SFU's brand colour palette and how to perfect that SFU red in print and digital applications.
Canada’s Engaged University is SFU’s new tagline. Learn how to incorporate it into institutional communications.
Find out when to use black and white images and what style of photography represents the SFU brand.
Brand in practice
Whether you are an entry-level communicator or area expert, there are many tools, templates and training resources available to help you integrate SFU’s refreshed brand into your communications.
Communications & Marketing team is here to provide brand support including 1-on-1 brand design consultation and access to a hot desk with brand fonts and design software.
Contact firstname.lastname@example.org with any questions about this brand guide.