Best Practices

Social media is a great tool for reaching and engaging with your audience through the social channels they use. Like any marketing tactic, success with social media requires a thorough knowledge of social best practices.

Create Effective Content

Your social media strategy is a summary of how you plan to achieve your goals on social media. It guides your actions and helps you assess what’s working and what isn’t.

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Build Your Audience

An important success metric is how many followers from your target audience you have. Learn how to attract more followers.

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Navigate EDI on Social Media

Everything we post on social media as communicators should reflect and uphold SFU’s values and commitment to equity, diversity and inclusion.

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Accessibility in Social Media

Accessibility is important on the web, including social media, to ensure everyone can access and engage with online content.

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