Build Your Audience

Learn how to gain followers and how to engage with your audience in general and during a crisis.

Gain More Followers

An important success metric is how many followers from your target audience you have. Here are some tips for attracting more followers:  

  • Create high-quality content that resonates with your target audience
  • Follow people in your target audience and engage with their posts 
  • Follow stakeholders and influencers and share their content
  • Ask your audience questions and respond to their feedback 
  • Monitor and apply trends
  • Buy ads or promoted posts 
  • Use #hashtags to reach a wider audience
  • Collaborate with other SFU channels and universities 
  • Advertise your social channels on your website, posters, business cards and brochures