Brand tools

Become a brand ambassador! Follow guidelines and templates in this section to apply SFU's visual identity and narrative to your work.

Brand DNA

Familiarize yourself with the promise, position and attributes that define SFU's brand DNA.

Download:
  Brand DNA

Brand guidelines

Read our guidelines to understand the university's basic rules and requirements for branding.   

Download:
  Brand guidelines

Brand architecture

Find out how our brand architecture model organizes SFU units into different categories.

Brand elements

Our brand is made up of six distinct parts. These elements are the building blocks of SFU visual communications.

Logos

Find out how to use the SFU logo with your department's name and learn about limited use of SFU's official crest.

Colours

Learn about SFU's brand colour palette and how to perfect that SFU red in print and digital applications.

Tagline

Canada’s Engaged University is SFU’s new tagline. Learn how to incorporate it into institutional communications.

Photography

Find out when to use black and white images and what style of photography represents the SFU brand. 

Fonts

Learn about SFU's standard fonts for professionally designed items and our system fonts for desktop applications.

Tone of voice

Learn how to use the right tone of voice in your storytelling to express the five brand attributes.

Brand in practice

Whether you are an entry-level communicator or area expert, there are many tools, templates and training resources available to help you integrate SFU’s refreshed brand into your communications.

Design examples

Be inspired by how our brand principles come to life in range of materials including: posters, publications, advertising and video.

Templates

Download visual assets and some of the most common templates including: brochures, posters, email signature and PowerPoint.  

Storytelling

Learn how to incorporate brand narrative into written and visual storytelling.

Training and workshops

Take your storytelling to the next level through our upcoming workshops.

Brand support

Communications & Marketing team is here to provide brand support including 1-on-1 brand design consultation and access to a hot desk with brand fonts and design software.

Contact us at sfu-brand@sfu.ca.