Brand tools

Need to download visual assets or determine how to use SFU's visual identity online and in print? Follow the guidelines in this section.

What brand guidelines should I follow?

Read SFU's Brand Guidelines to understand the university's basic rules and requirements for branding. 

Questions about SFU's brand guidelines?

Contact us any time at

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Find out how to use your department's name with the SFU logo, and how other sub-brand, co-partnerships, and brand extensions work. Learn about the special and limited use of SFU's official crest.


Learn more about SFU's official fonts for professionally designed items, and about our common use fonts for desktop applications.


Learn about SFU's brand colour palette, and how to get that SFU red perfect in print and digital applications.