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Using Campaigner
Does your department regularly send email newsletters to your audiences? SFU departments can use an online tool called Campaigner to gather more data from these campaigns.
What is it?
Who is the audience?
Campaigner is an email marketing tool that allows you to:
- Create HTML emails
- Schedule distribution
- Manage your contact list and newsletter signup forms
- Track the success of your emails based on open/click rates and more
Your department can use Campaigner to build and nurture audience relationships through email. You can use it to create newsletter signup forms that can be embedded on your department's website. Campaigner will also help you manage your subscriptions records, ensuring that you remain CASL compliant.
Why use it?
Who can use it?
Campaigner provides metrics that demonstrate the effectiveness of your content, helping you to implement a robust evaluation strategy in your communication plans.
All SFU departments can use Campaigner. IT Services provides the service for free.
Are there other platforms?
Next steps
Outlook and Campaigner are the only two email platforms approved for use at SFU at this time. Other email marketing platforms that store personal information outside of Canada (such as Mailchimp) are not compliant with the Freedom of Information and Protection of Privacy Act (FIPPA).
Should you wish to use a non-approved email marketing platform, a Privacy Impact Assessment (PIA) is required. To learn more about FIPPA and the process to submit a PIA, visit the Archives and Records Management website.
Please note that using Campaigner is self-guided. A good first step is to watch the Getting Started webinar. After that, we recommend checking the Campaigner knowledge base or watching these training videos.