The institutional SFU logo is the heart of our brand. While the logo was created in 2006, the new brand platform takes inspiration from its simple but bold design.


The institutional SFU logo should appear on all collateral that serves to communicate the university’s schools, administration and services.

Find out about institutional SFU logo and best practices for logo variations, color options, sizes and placement.

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Academic units

Learn about formal and informal logos for faculties, departments and schools.

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Learn how to use brand extensions in combination with the institutional SFU logo.

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Associated logos are for supplementary services and retail.

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Campus support services

The institutional SFU logo is used for day-to-day functional support services on campus.

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Student success services

Informal logos are used for core support services for students.

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Learn how to recognize SFU unit collaborations.

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Partnerships and sponsorships

Learn how to combine the institutional SFU logo with other entities to recognize partnerships and sponsorships.  

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Don’t have a formal academic unit logo for your department?

Email sfu-brand@sfu.ca