Recruitment & Marketing Toolkits

All SFU faculty and staff can log in via CAS to access our branded toolkits for marketing and recruitment purposes. These resources have been created by C&M to help communicators, faculty and staff consistently communicate about who we are at SFU and share what makes us special to prospective students.

Available toolkits

Recruitment toolkit

Message guides and viewbooks that support SFU’s recruitment efforts, by summarizing key SFU attributes, ideal for events and presentations. Topics covered include rankings, student support, and innovative learning, with clear calls to action for diverse audiences.

Access recruitment toolkit

SFU 101 toolkit

A set of shared marketing and communications assets designed to help leaders, faculty and staff speak clearly, confidently and consistently about SFU. Assets include a branded institutional PowerPoint deck, boilerplate information outlining SFU’s strengths and positioning on a variety of topics and student testimonial videos that can bring a student perspective to events and presentations.

Access SFU 101 toolkit

60th anniversary toolkit

SFU is officially celebrating its 60th anniversary from September 1, 2025 to August 31, 2026. These toolkit materials can be used to develop specific 60th anniversary content or programming and include key messages, digital graphics, photos from the archives and a 60th anniversary wordmark.

Access 60th Anniversary toolkit

Communicators Toolkit

Recruitment & Marketing Toolkits

Available toolkits

Recruitment toolkit

SFU 101 toolkit

60th anniversary toolkit

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