Institutional

Formal and informal institutional logos are used to identify individual academic units: faculties, departments and schools.

If you need an institutional logo, please contact sfu-brand@sfu.ca.

Formal versions

Formal versions are intended for communications that require an understanding of the operational function of the unit, such as internal communications, stationery or legal documents.


Single- and two-level  

Here we describe the construction of single-level and two-level formal logos. The two-level version is only required when an overarching unit and sub-unit need to both be identified. These two unit names are always separated by a dark red line as shown.

Single-level horizontal version
Two-level horizontal version
Parent name
Font DIN Pro Bold (Caps)
Size 9.5 pt*
Leading 11.4 pt*
Tracking 95
Spacing 1/2 X right of or below block
Align Left, to bottom or bottom left edge of block
Child name
Font DIN Pro Regular (Caps)
Size 9.5 pt*
Leading 11.4 pt*
Tracking 95
Spacing X right of parent name
Align Left, to bottom of block

* These font size and leading measurements are only accurate if the logo block is at 1” wide.


Horizontal and vertical

Horizontal and vertical versions of these formal logos can be created. In horizontal versions, unit names should be split over two lines. In vertical versions, only single unit names can be used; they can be set on two or three lines to help reduce the width for narrower compositions.

Do not attempt to create or alter these logos. No additional taglines, calls-to-action or other copy should be attached to these logos.

Single-level vertical

Colour variations

SFU’s formal logo files are available in colour formats— including CMYK, RGB and spot colour—and black and white. Reverse colour versions are available for use on medium- to dark-toned backgrounds.

The colour versions should be used whenever possible. Black and white is used for grayscale reproduction. These logos must be placed on a medium- or light-toned background. There are no reverse logo versions.

A complete set of logo files is available for print and digital applications in EPS and PNG formats. Only use the logo files as supplied. Do not create or alter these logos.

Horizontal - colour
Horizontal - reverese colour
Horizontal - black and white
Vertical - colour
Vertical - reverse colour
Vertical - back and white

Informal versions

The use of informal logos by faculties, departments and schools is at the discretion of the deans.

Here we describe the construction of informal logos. Unlike our formal logos, these ones do not include the operational designation, like “faculty of” or “department of”.

They are intended as simple subject matter identifiers. If the operational designation must be included, a formal logo should be used instead.

Do not create or alter these logos. No additional taglines, calls-to- action, or other copy should be attached to these logos. Once your dean has approved the use of an informal logo, contact sfu-brand@sfu.ca to obtain your logo.

Horizontal and vertical

Horizontal and vertical versions of these informal logos can be created. They can be set on one or two lines, with the first line aligning to the bottom of the logo block for horizontal versions or the bottom left edge for vertical versions.

Single-line horizontal
Two-line horizontal
Vertical
The Beedie School of Business and the Segal Graduate School of Business have been given customized design. These units are named and require appropriate donor recognition.
Informal name
Font  DIN Condensed Black (Caps)
Size  25.3 pt*
Leading  25.3 pt*
Tracking  40
Kerning  Set to "Optical"
Align  Left, baseline of first line to bottom or left edge of block

* These font size and leading measurements are only accurate if the logo block is at 1” wide.

Colour variations

SFU’s informal logo files are available in colour formats— including CMYK, RGB and spot colour—and black and white. Reverse colour versions are available for use on medium- to dark-toned backgrounds.

The colour versions should be used whenever possible. Black and white is only used for grayscale reproduction. These logos must be placed on a medium- or light-toned background. There are no reverse logo versions.

A complete set of logo files is available for print and digital applications in EPS and PNG formats. Only use the logo files as supplied. Do not create or alter these logos.

Horizontal - colour
Horizontal - reverese colour
Horizontal - black and white
Vertical - colour
Vertical - reverse colour
Vertical - back and white