Communications

The SFU Communications and Marketing team maintains a central media experts list. They use this list, in consultation with FHS, to connect the media with experts on particular topics. If you would like to be included on this list to share your expertise with the media, please email fhscomm@sfu.ca to let us know.

If you would like training and support to prepare you for any interviews you may take part in, we can also arrange this for you through University Communications.

Media Release

A media release is an official announcement issued to generate media coverage. Newsworthy items include research announcements, awards or accomplishment and high-profile events.

Issues and experts

An Issues and experts piece is shorter than a media release and its main purpose is to generate interviews with SFU subject matter experts for current affairs topics.

If you would like help alerting the media via one of the above methods, we can help connect you to SFU Media Relations team who can assist.

The FHS Communications team always loves having news to share on our website and social media channels. We are often inundated with stories, so if you can help us with some initial steps, it will make it easier and quicker for us to share yours.

To help us out, please:

• Let us know if it is time sensitive or not, along with any dates we need to be aware of (embargo dates etc.)
  
• Let us know why you feel the story is newsworthy and how it affects the general public
• Share any key facts we will need to create a story
• Connect us with anyone we will need to speak with to get additional information
• Send us any photos or graphics we can use along with the story to make the piece more dynamic
• Share any social media accounts or relevant hashtags for social media posts

The FHS Communications team can (when appropriate):

• Create an event flyer
• Create an event page on SFU Events 
• Set up RSVP links

We can also help:

• Amplify existing event details on social media
• Add information about your event to the Undergraduate newsletter

FHS Communications can work with you to help create graphics and posters to promote an upcoming event. Please provide a minimum of 4 weeks notice prior to your event. (Ideally, you want to have at least 3 weeks for your posters to be seen by faculty, staff, and students.) 

The FHS Communications team has access to:

• Program brochures (Jan 2022)
• Printable versions of the 'Year in Review'
• FHS stand up banner
• Graduate programs stand up banner
• FHS branded table cloth (for conferences or student fairs)
• Swag items
• Red cloths for catering tables (events in Blusson Hall only)

We always encourage you to take your own photos which can be used on social media. If, however, you would like higher quality images, we may be able to assist depending on time, location, and availability. Feel free to reach out and we will try our best to assist you.

Various templates and resources on how to apply SFU's brand can be found in the SFU Communicators toolkit, including:

• SFU logos
• SFU PowerPoint, letterhead and memo templates

The FHS logos, letterhead and PowerPoint templates are available upon request.

Please contact fhscomm@sfu.ca to obtain these assets or to ask your branding and/or logo usage questions.

You can visit the SFU Communicators toolkit, which has a wide array of information, including the official editorial style guide. It includes SFU's editorial standards of when to use capitalizations, how to write academic degrees, the correct way to write traditional acknowledgements, which forms of address to use, and a large number of other topics.

We encourage all staff who wish to acknowledge that SFU is located on traditional First Nations lands to do so in their email signature. See suggested wording here, or you use one of the following two phrases:

• SFU acknowledges the Squamish, Musqueam, Tsleil-Waututh, Katzie and Kwikwetlem peoples on whose traditional territories our three campuses stand.
• SFU acknowledges the Coast Salish People on whose traditional territories we are privileged to live, work, and play.

We are always happy to help in keeping your profile up to date, but no one knows your achievements better than you! If you would like any information added or changed on your profile, please send us the text you would like to us to use, so we can copy and paste it directly to your profile.

If your photo is out of date, please contact us at fhscomm@sfu.ca so we can arrange to have new photos taken.

Please email fhscomm@sfu.ca with the page URL and/or screenshot of the page if you find any out-of-date information or broken links on the website.

The Faculty of Health Sciences currently uses three social media platforms:

• Instagram 
• LinkedIn 
• Twitter

Please tag us in any relevant posts (using @sfu_fhs and/or #SFUhealth) you publish so we can see them and help amplify.