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Celestial Body Health
Design Evaluation
By: Kelvin Kwan, Zobia Khalid, Tommy Lin, Karishma Sen, Alyssa Pacamarra, Kenny Zhang
Course: IAT 333 Interaction Design Methods
Description: Celestial Body Health is a Vancouver-based wellness brand that brings sea moss gels and smoothies to the Lower Mainland. Celestial Body Health's biggest challenge is breaking through the wellness community's skepticism about sea moss, an ingredient many people assume is just another unappetizing, slimy health trend.
We dove deep into solving this perception problem by reimagining Celestial Body Health's online presence. Our content strategy breathes new life into their website, creating an inviting digital space that tackles customers' biggest questions head-on. The result is a fresh, engaging storytelling approach that demystifies sea moss and shows just how delicious wellness can be.
