Areas of interest



 Gender roles; stereotypes; communal goals; career interests; intersectional identities.

Note: Alyssa Croft is currently not accepting or training graduate students.

Selected publications

*denotes supervised student co-authors

*Buie, H. & Croft, A. (2023). The Social Media Sexist Content (SMSC) Database: A Database of Content and Comments for Research Use. Collabra: Psychology: 71341. doi:

*Atkinson, C., Sandstrom, G. & Croft, A. (2023). People Overestimate Backlash Against Helpers Who Violate Gender Stereotypes: Experimental Examination of a Prosociality Paradox. Sex Roles 88, 268–289.

*Carroll, E. M., Walker, T. D., & Croft, A. (2022). White Americans report more positive than negative affect after writing a personal diversity statement. Journal of Diversity in Higher Education.

Moss-Racusin, C. A., *Rapp, S. A., *Brown, S. S., *O’Brien, K. A., & Croft, A. (2022). Gender equality eliminates gender gaps in engagement with female-stereotypic domains. Journal of Experimental Psychology: Applied.

*Atkinson, C., *Buie, H., Sandstrom, G. & Croft, A. (2021). Testing the GRIP: An Empirical Examination of the Gender Roles Inhibiting Prosociality Model. Sex Roles 85, 440–462.

Croft, A., *Atkinson, C., Sandstrom, G., Orbell, S., & Aknin, L. (2021). Loosening the GRIP (Gender Roles Inhibiting Prosociality) to Promote Gender Equality. Personality and Social Psychology Review, 25(1), 66–92.

Croft, A., *Atkinson, C., & May, A. M. (2021). Promoting Gender Equality by Supporting Men’s Emotional Flexibility. Policy Insights from the Behavioral and Brain Sciences, 8(1), 42–49.

Lamarche, V. M., *Atkinson, C., & Croft, A. (2021). A Cognitive Uncoupling: Masculinity Threats and the Rejection of Relationship Interdependence. Social Psychological and Personality Science, 12(6), 920–929.

Simpson, R. & Croft, A. (2021). Seeing Gender in Policing: Uniforms and Perceived Aggression, Women & Criminal Justice, 31:5, 406-421, DOI: 10.1080/08974454.2020.1842290