Tackling the Carbon Footprint of Streaming Media
Streaming media is calculated to contribute a surprising 1% of global greenhouse gases, because most regions of the world obtain electricity from fossil fuels to power their data centers, networks, and devices. Streaming large files in large quantities, then, ethically implicates spectators in the warming of the planet. Bad news — but we have some solutions!
Our research addresses the high and rising electricity consumption of information and communication technologies (ICT), which consume as much as 7% of global electricity (Andrae 2020). Given that globally about 79% of electricity comes from fossil fuels, this means that ICT is responsible for 3.3% to 3.8% of global greenhouse gases (Belkhir and Elmeligi 2018, Cisco 2020b, Bordage 2019).
Streaming media – video on demand (e.g. Netflix, Crave), porn, YouTube, games, video conferencing, etc. – contributes more than any other sector to this increase (Cisco 2020). People are streaming video at higher volumes and higher definition, and media and telecom corporations cheerfully encourage us to do so for entertainment and relief. Meanwhile, what we might call “streaming impact denial” plays into the notion that online media are “virtual” and do not impact the environment.
Unchecked, the carbon emissions resulting from ICT could exceed 14% of the 2016-level worldwide GHGE by 2040 (Belkhir & Elmeligi 2018, The Shift Project 2019). It is urgent to immediately reduce that figure, and the rising share of streaming media, through education and policy changes.
Our Research Findings
Our research project, supported by the Social Sciences and Humanities Research Council of Canada Knowledge Synthesis grant program, “Living within the Earth’s Carrying Capacity," is complete. Please read the evidence brief and download the PDF of the full report. It's a gripping mystery story set in the labyrinthine world of ICT engineering! Includes recommendations for consumers, telecoms, governments, and more.
The team
Laura U. Marks, SFU School for the Contemporary Arts
Stephen Makonin, SFU School of Engineering Science | Principal Investigator of the SFU Computational Sustainability Lab
Radek Przedpełski, postdoctoral fellow, SFU School for the Contemporary Arts
Alejandro Rodriguez-Silva, PhD student, SFU School of Engineering Science
Our group is on it!
We:
- Critically assess engineering research on the environmental impact of ICT and streaming media, identify the most reliable results, and develop streaming media energy usage and carbon footprint calculator
- Measure the electricity consumption involved in streaming media through case studies in British Columbia, and produce tools to accurately calculate its carbon footprint
- Inform policymakers of the most promising policies and practices at governmental, institutional, and individual levels
- Adhere to an open, reproducible science philosophy
- Advocate alternatives to HD streaming, on fronts including carbon taxes for streaming services; simple alternatives like watching television and borrowing DVDs; and low-bandwidth streaming media
- Teach media makers how to make small-file videos, with technical and aesthetic tips
- Share the beauties of appropriate technology through the Small File Media Festival
Call for work!
Fourth Annual Small File Media Festival | October 20 – 21, 2023
Deadline: July 1, 2023
THINKING BIG SERIOUSLY SMALL
Hello media artist and eco-activist friends! Since 2020 we at SFMF have been raising awareness about the environmental impact of streaming media. For our fourth iteration we challenge media makers to intervene in the 4k dystopia of bandwidth imperialism through the creation of original small file movies of any length, proving once and for all that Ecomedia is the ONLY future of sustainable media!
Why small files? Because streaming media is killing the planet. Streaming comprises a significant chunk of the world’s digital carbon footprint – about 4% of global greenhouse gasses, same as the airline industry, and rising fast! Don’t believe us? Here’s the research.
And yet! Consumers intoxicated by corporate media’s siren song continue to stream all kinds of media in high definition – video chat, video conferencing, high-resolution online games – all while soothing their crypto-crash hangovers with energy-sucking AI utopias.
Help save the planet by shifting to Small-File aesthetics with craftily composed, elegantly performed, and artfully compressed movies, in any genre you dare reinvent. We invite all makers to help us show that media can stream in small files and still be captivating and beautiful. Small-file movies are soul-assemblages! They engage local communities, create sustainable relations, foster the joy of discovery. Your community might be human or include other species, spirits of rocks, plants, weather phenomena, and friendly technical objects. Small-file aesthetics are the new cutting edge!
Devices account for about ⅓ of the digital carbon footprint, including e-waste, so let’s mindfully keep our devices for longer and not work them too hard! The SFMF asks artists to include their works’ processing time. We also encourage the use of outdated devices. Travel back to the future with a small-file time-machine in the palm of your hand! Mini-DV, first-gen smartphones, webcams, and anything that can capture and create are welcome.
This year the 2023 Small File Media Festival will be partnering with the legendary The Cinematheque as we continue collaborating with our future-forward friends at VIVO Media Arts, Film and Video Poetry Society, and Cairo Video Festival! As always, the festival will stream online at www.smallfile.ca.
Ecomedia stems far beyond the popular film festival genres! We want to see small-file versions of whatever you’re interested in! Tutorials, activism, sports coverage, cooking shows, exercise videos, music videos, mini-series, porn (it’s back! 0.27% of global GHGEs), songs to soothe toddlers (world’s most streamed genre!?), and any other works that take their pixels for a walk.
Don’t forget! Low resolution makes small files sensuous! Can the small file engage the eyes of the skin? Does it have a texture? Can you chew it? Can you smell it? Can you feel it breathing? We invite your most artful explorations.
ALL EYEZ ON ME!
SUBMISSIONS
If you’ve made it, you can submit it – as long as it’s no more than 1.44MB per minute.
Do the math friends – if your work is only ten seconds long then that’s only 144KB! (Why 1.44MB? Because that’s the storage capacity of a floppy disk. Cute huh!) But feel free to limbo even lower.
FORMATS
- TinyToks (1-minute or less)
- Floppy (1-22 Minutes)
- Mega Smalls (23-90 minutes)
- Bingeable (Multi-part series, 90-minute total)
Categories
Small File Classic (video, movieSmall File MiniVerse (Executables, websites, demoscene, gifs, games, interactive media, you tell us!)
To help celebrate your amazing EcoMedia, we will need the following details of your work to complete your submission:
Processing/Compression Time: total number of minutes elapsed during all rendering, datamoshing, and/or compression techniques, to acknowledge how much energy is consumed in the creation of your work!
File Size/Format
Versioning
We encourage artists to make versions of their projects for different uses and platforms. Movies screened theatrically and as installations do not need to be as small as media streamed online. (In person: energy consumed to create. Online: energy consumed to share widely.) If you have work that you previously made for a large, local presentation, send us an Ecomedia version for online that keeps the planet happy!
Submitting Multiple Files
We accept multiple submissions! We’ll ask you to indicate whether they are standalone works or to be reviewed as a series!
Selected Movies
Artists will receive the base CARFAC streaming rate for each piece accepted. Selected works will be awarded the coveted crystalist Small File Mini Bear trophy and screening awards from our partners!
The Small File Media Festival: Saving the world, one pixel at a time!
Submit here now!
Small File Media Festival
The Small File Media Festival, featuring movies under 5 megabytes each, shows that great cinema doesn’t have to mean great big files! Every year we receive scores of submissions from around the world, with ingenious creative solutions including animation, GIFs, low frame rates, datamoshing, executable files, “obsolete” technologies, and creative compression. More info at smallfile.ca.
The Small File Media Festival team is:
- Sophia Biedka – independent filmmaker
- Kim Cleroux – filmmaker and SFU undergrad
- Mena El Shazly – multimedia artist and SFU grad student
- Joey Malbon – media artist, musician, and activist
- Laura U. Marks – festival founder and SFU professor
- Radek Przedpełski – Dublin-based scholar and artist
- Faune Ybarra – visual artist and SCA alumnus
Past Festivals
Small File Media Festival 2022
August 8 – 14, 2022 | Djavad Mowafaghian Cinema, Djavad Mowafaghian World Art Centre & SCA Media Lab (GCA Room 2345)
SFU Goldcorp Centre for the Arts, 149 W. Hastings St., Vancouver
Small File Media Festival 2021
August 10 – 20, 2021 | Online
Small File Media Festival 2020
August 10 – 20, 2020 | Online
Best practices
We've prepared a collection of downloadable Best Practices PDFs for helping to manage your online carbon footprint.
Recommendations for all
Best practices for individuals
Best practices for organizations and institutions
Best practices for media platforms
Best practices for service providers
Best practices for networks and data centers
Best practices for manufacturers
Recommendations for governments
Carbon footprint of online teaching
This year, PhD student Yani Kong, with Marks, is working with SFU's IT department to analyze the carbon footprint of online teaching. Check back here for updates about this project!
Streaming carbon footprint publications, talks, and media appearances
Our research is partially funded by the Social Sciences and Humanities Research Council’s program Living within the Earth's Carrying Capacity
Publications
- 2022/3 – Dawn Walker and Yani Kong, “Reimagining Networks: Speculative Thinking for Low-Carbon Research Networks,” Low-Carbon Research Methods, Ed. Pasek, Anne, London, UK: Goldsmiths College, Forthcoming.
- 2022 – Stephen Makonin, Laura U. Marks, Radek Przedpełski, Ramy El Mallah, Alejandro Rodriguez-Silva, “A Holistic End-To-End Model to Calculate the Carbon Footprint of Streaming Media,” LIMITS ‘22. Read HERE.
- 2022 – Laura U. Marks and Radek Przedpełski, “The Carbon Footprint of Streaming Media: Problems, Calculations, Solutions,” in Film and TV Production in the Era of Accelerated Climate Change, ed. Pietari Kääpä and Hunter Vaughan (Basingstoke: Palgrave, forthcoming).
- 2022 – Laura U. Marks, “Large-File Streaming: An Unsustainable Pleasure,” in What Film Is Good For, ed. Julian Hanich and Martin Rossouw (Berkeley: University of California Press, forthcoming)
- 2021 – Laura U. Marks, “A Survey of ICT Engineering Research Confirms Streaming Media’s Carbon Footprint,” Media + Environment. Read HERE.
- 2021 – Laura U. Marks, Stephen Makonin, Alejandro Rodriguez-Silva, and Radek Przedpełski. Final report, Tackling the Carbon Footprint of Streaming Media, SSHRC Knowledge Synthesis grant. 58 pages.
- Full report (PDF download)
- Evidence brief
- Full report (PDF download)
- 2021 – Laura U. Marks and Radek Przedpełski, “Bandwidth Imperialism and Small-File Media,” in Post-45, special issue on “New Filmic Geographies” ed. Suzanne Enzerink. Read HERE.
- 2021 – Yani Kong, “The Digital Turn: Keeping Art Accessible in a Time of Crisis,” Galleries West, December 2021. Read HERE.
- 2020 – Laura U. Marks, Joseph Clark, Jason Livingston, Denise Oleksijczuk, Lucas Hilderbrand, “Streaming Media’s Environmental Impact,” Media + Environment. Read HERE.
- 2020 – Laura U. Marks, “Small-File Movies: Saving the planet, one pixel at a time,” Millennium Film Journal 71/72 (Spring/Fall): 94-101.
- 2020 – Laura U. Marks, “Streaming video, a surprising link between pandemic and climate crisis,” Journal of Visual Culture and Harun Farocki Institut special issue on Covid-19. Read HERE.
- 2020 – Laura U. Marks, “Let’s Deal with the Carbon Footprint of Streaming Media,” Afterimage 47:2, 46-52. Read HERE.
- 2020 – Yani Kong, “Tiny movies at the end of the world,” SFU School for the Contemporary Arts. Read HERE.
- 2020 – Radek Przedpełski, “The environmental cost of binge-watching,” Science Gallery, Dublin. Read HERE.
Panels, roundtables, symposia, and talks
- 2022 – Azadeh Emadi, Joseph Malbon, Laura U. Marks, and Radek Przedpełski, “Bending the possible (one pixel at a time): Small-file ecomedia for the Anthropocene,” pre-recorded panel, ISEA 2022. Watch a compressed recording HERE.
- 2022 – Laura U. Marks and Radek Przedpełski, “Small-File as Ahuman Life. Sustainable Experimental Ecomedia for the Anthropocene,” plenary talk at Life Infinite: Immanence, Inflection, Indeterminacy, fifth Deleuze and Guattari Studies in India conference. November 13. By videoconference.
- 2022 – Yani Kong, “Examining the Carbon Footprint of Streaming Media in Online Teaching and Learning,” Pacific Institute of Climate Science, University of Victoria, Video Conference, February 2022.
- 2021 – Laura U. Marks and Radek Przedpełski, “A Contribution to the Critique of the Carbon Footprint of Streaming Media. Earth’s Carrying Capacity as a Regime of Capital in the Postdigital Age.” Talk on the panel “Capital, Nature, Infrastructure” at the conference Many Regimes of Capital in the Postdigital Age, University of Warsaw. October 20. By videoconference.
- 2021 – Yani Kong (chair), Laura U. Marks, Radek Przedpełski, and Hân Phạm, roundtable, “Immaterial Material: The Carbon Footprint of Online Teaching and Learning,” UAAC, October 22. By videoconference.
- 2021 – Laura U. Marks and Stephen Makonin, "Let's Get Together with a Small Carbon Footprint," talk for Pacific AIDS Network on best practices for organizations. May 27. By videoconference. Watch a compressed recording HERE.
- 2021 – Laura U. Marks and Radek Przedpełski, “Tackling the Carbon Footprint of Streaming Media: A Transdisciplinary Laboratory for New Media Informatics.” New Materialist Informatics 2021. March 24. By videoconference.
- 2021 – Laura U. Marks, “Streaming media populate the ether and heat the planet,” talk on the panel “Expanded Environments II,” Society for Cinema and Media Studies. March 21. By videoconference.
- 2021 – Yani Kong, “Pushing Against the Substitution Effect: Best Practices for Carbon Neutral Streaming in Remote Teaching and Learning,” Burnaby Festival of Learning, Vancouver, BC, April 2021.
- 2020 – Laura U. Marks, Joseph Clark, Jason Livingston, and Lucas Hilderbrand, “Let’s Tackle the Carbon Footprint of Streaming Media.” Roundtable. Society for Cinema and Media Studies. April 4. Videoconference organized by SCMS’ Environmental Special Interest Group.
Laura U. Marks lectures
- 2022 – A talk on the panel “On Greening Film Festivals” organized by Ger Zielinski. Society for Cinema Studies, April 3, 2022. By videoconference. Download the presentation PDF HERE.
- 2022 – A talk on the panel "Compression politics and aesthetics: Mitigating the carbon footprint of streaming media” organized by Marek Jancovic and Judith Keilbach. NECS (European Network for Cinema and Media Studies). Bucharest, June 22, 2022. By videoconference. Download the presentation PDF HERE.
- 2021 – “Tackling the Carbon Footprint of Streaming Media,” in the Sustainability Dialogue series organized by Kevin Lee. Merz Akademie, Stuttgart. November 30. By videoconference.
- 2021 – “The Small File Media Festival,” talk to the Animation; Experiment collective, hosted by New Media Society, Tehran. April 29. By videoconference.
- 2021 – “Streaming Media, Online Conferences, and the Jevons Paradox,” keynote talk, British Association for American Studies, April 6. By videoconference.
- 2020 – “Seeing in the dark,” keynote talk at “Dark Eden,” Sixth International Conference on Transdisciplinary Imaging at the Intersections between Art, Science, and Culture. November 6. By videoconference.
- 2020 – “The Small File Media Festival,” keynote talk at NxtMedia 2020, Trondheim, Norway. By videoconference.
Interviews and media
- 2022 – Laura U. Marks, “Ask an Online Media Expert: What’s the Carbon Footprint of the Internet?”, told to Alex Tesar, The Walrus, June. Page 66
- 2022 – Laura U. Marks, interview on carbon impact of streaming media with Carolina de Ryk, Daybreak North, CBC radio, Prince Rupert, BC. June 17
- 2022 – Laura U. Marks, “Is Our Netflix Obsession Harming the Planet? This Is the Environmental Impact of Streaming,” podcast interview with Stephanie Osmanski, Brightly.eco. Listen HERE.
- 2021 – Laura U. Marks, “Media Genealogies and Haptic Geographies,” interview in Alex Estorick’s series “The Uncanny Valley,” Flash Art, October 12. Read HERE.
- 2021 – Laura U. Marks, interview with Michael Hedges on the carbon footprint of streaming media, British Association for American Studies 2021 Annual Conference. June 30. Read HERE.
- 2021 – “Cinema, touch, and the climate movement with Laura U. Marks,” interview on Roz Skillen’s podcast Catch Yerself On. March. Listen HERE.
- 2020 – Laura U. Marks and Stephen Makonin, “Streaming video is overheating the planet.” Op-ed, The Vancouver Sun. August 15. Read HERE.
- 2020 – Laura U. Marks, interview with CBC’s Gloria Macarenko on the carbon impact of streaming media and the Small File Media Festival. August 10.
Research projects
2022 – Yani Kong, Laura U. Marks, and Stefan Smulovitz, “Examining the Carbon Footprint of Streaming Media in Online Teaching and Learning,” Living Lab Initiative, SFU Sustainability, Vancouver, BC, January 2022.